Online sports betting operator NetBet has extended and expanded its partnership with French Ligue 1 football club Saint-Etienne.
The two parties have signed a new two-year agreement, which will cover the 2016-17 and 2017-18 seasons. As part of the upgraded deal, NetBet’s branding will appear on the right-hand shoulder of Saint-Etienne’s playing jerseys during Ligue 1 games.
NetBet served as an official partner of Saint-Etienne last season and received advertising exposure at the team's Stade Geoffroy-Guichard home ground and through the club’s official media outlets. The company will retain its presence at the stadium through LED perimeter advertising and exposure on the big screen.
NetBet will also continue to organise fan activations such as half-time crossbar challenge events, while supporters will benefit from online offers as part of the deal.
Alain Bocarra, president of NetBet France, said: “With football representing a major part of our business, it seemed logical to partner with ASSE which holds significant support in the community.”