France
Renault backs returning French Grand Prix
French automotive manufacturer Renault has agreed a deal to sponsor Formula One’s French Grand Prix, which returns to the motor-racing series’ calendar in 2018 after a 10-year absence.
Mapfre steps up backing of Renault’s F1 team
Spanish insurance group Mapfre has extended and expanded its partnership with Renault to become a main sponsor of the French Formula One motor-racing team.
Qatar Airways broadens partnership with Formula E
Qatar Airways has agreed to expand its partnership with the Formula E electric car-racing series.
Bordeaux, Metz sign new shirt sponsors
French Ligue 1 football clubs Girondins de Bordeaux and Metz have agreed shirt sponsorship deals with sports retail group Intersport and building and energy services provider Spie, respectively.
Unilever broadens French Open association with Magnum deal
Unilever-owned ice cream brand Magnum has agreed a three-year deal to become a new partner of the French Open grand slam tennis tournament.
Altrad signs on as permanent shirt sponsor of French rugby team
The Altrad Group, which sells and hires out equipment for the building and construction industry, has signed a long-term jersey sponsorship deal with the French Rugby Federation (FFR) following a successful trial period.
Hyundai extends shirt sponsorship deal with Lyon
French Ligue 1 football club Olympique Lyonnais has struck a two-season extension to its shirt sponsorship deal with Korean automotive manufacturer Hyundai.
Toulouse extends with shirt sponsor
French Ligue 1 football club Toulouse has renewed its shirt sponsorship deal with real estate developer LP Promotion.
Groupama joins FDJ as sponsor of French UCI WorldTour team
French insurance firm Groupama has been named as a co-major sponsor of UCI WorldTour cycling team FDJ.
Continental steps up cycling commitment with Tour de France sponsorship
German tyre manufacturer Continental has been named as an official partner of the Tour de France cycling event.
RC Strasbourg adds two new partners
French Ligue 1 football club RC Strasbourg has agreed sponsorship deals with real estate developer Alila Group and fast-food chain McDonald’s.
Joint sponsorship plans being discussed for Paris 2024, Los Angeles 2028
Christophe Dubi, the International Olympic Committee's executive director for the Olympic Games, has revealed that joint sponsorship deals could be signed to cover both the Paris 2024 and Los Angeles 2028 summer Olympics.
Volkswagen renews as major partner of French Football Federation
German automotive manufacturer Volkswagen has renewed its partnership with the French Football Federation.
McLaren, Renault partner with clothing brands
Formula One motor-racing teams McLaren and Renault have agreed sponsorship deals with Spanish clothing brand Kimoa and French sportswear company Le Coq Sportif, respectively.
French companies rally behind home Ryder Cup
A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.
Flamino returns to Nantes as kit sponsor
Home improvement and DIY retail store chain Flamino has renewed its partnership with FC Nantes by becoming the shorts sponsor of the French Ligue 1 football club.
Stade Français extends with shirt sponsor
French Top 14 rugby union club Stade Français has renewed its shirt sponsorship deal with business and IT consultancy Talan.
French Basketball Federation switches from Adidas to Nike
The French Basketball Federation (FFBB) has agreed a kit deal with US sportswear company Nike.