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Stade Français extends with shirt sponsor

French Top 14 rugby union club Stade Français has renewed its shirt sponsorship deal with business and IT consultancy Talan.

The new three-year deal will run until 2020 and will grant Talan continued exposure on the right chest area of the Paris-based club’s shirts.

Talan, which has sponsored Stade Français since 2014, will also support the club’s digital initiatives and help elevate the fan experience.

Stade Français president Hubert Patricot said: “Talan will play a leading role in the digital transformation of Stade Français Paris, which is a strong axis of the project that we want to set up to reach the highest steps of the podium on the field and off the field. Sharing common values ​​will enable us to meet the challenges of the future together.”