French Top 14 rugby union club Stade Français has renewed its shirt sponsorship deal with business and IT consultancy Talan.
The new three-year deal will run until 2020 and will grant Talan continued exposure on the right chest area of the Paris-based club’s shirts.
Talan, which has sponsored Stade Français since 2014, will also support the club’s digital initiatives and help elevate the fan experience.
Stade Français president Hubert Patricot said: “Talan will play a leading role in the digital transformation of Stade Français Paris, which is a strong axis of the project that we want to set up to reach the highest steps of the podium on the field and off the field. Sharing common values will enable us to meet the challenges of the future together.”