Champagne & Sparkling Wine
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Sponsorship in the alcoholic drinks sector, 2017
Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.
Activation Tracker: Activation trends in the alcoholic drinks sector
Sports Sponsorship Insider has published the fourth ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the alcoholic drinks sector.
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Chapel Down backs growth strategy with Boat Race deal
English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.
Taittinger added to Fifa brand family
Champagne house Taittinger has acquired an extensive set of marketing rights under its deal to be the Official Champagne of Fifa, football’s world governing body.
Veuve Clicquot signs on for Cricket World Cup
French Champagne house Veuve Clicquot has agreed a partnership with the International Cricket Council to sponsor the 2019 World Cup
Consorzio Prosecco DOC joins forces with MotoGP
Italian sparkling wine Consorzio Prosecco DOC has signed as an official supplier of MotoGP
Formula E toasts Moët & Chandon partnership
Electric car-racing championship Formula E has agreed a partnership with French winery Moët & Chandon.
Maison Mumm returns as America’s Cup partner
Champagne brand Maison Mumm has entered into a partnership with America’s Cup ahead of the 36th edition of the sailing event.