Champagne & Sparkling Wine
Features
Sponsorship in the alcoholic drinks sector, 2017
Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.
Activation Tracker: Activation trends in the alcoholic drinks sector
Sports Sponsorship Insider has published the fourth ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the alcoholic drinks sector.
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Chapel Down backs growth strategy with Boat Race deal
English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.
Taittinger added to Fifa brand family
Champagne house Taittinger has acquired an extensive set of marketing rights under its deal to be the Official Champagne of Fifa, football’s world governing body.