Qatar Airways broadens partnership with Formula E

Qatar Airways has agreed to expand its partnership with the Formula E electric car-racing series.

The airline will remain as title sponsor for the Paris E-Prix race in France for the second consecutive year and also back a number of other events in the 2017-18 season.

Qatar Airways will title sponsor the season-ending New York City E-Prix double-header on July 14-15. It will also serve as the official airline partner for the inaugural Rome E-Prix on April 14 around the streets of the Italian capital and the Berlin E-Prix on May 19.

Qatar Airways group chief executive, Akbar Al Baker, said: “With its ability to deliver thrilling racing events using the very latest environmentally-friendly technology, Formula E has demonstrated that this incredible sport is continuing to set the pace and win more new fans wherever their races take place.”

Most recent

Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.

MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.  

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global