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McLaren, Renault partner with clothing brands

Formula One motor-racing teams McLaren and Renault have agreed sponsorship deals with Spanish clothing brand Kimoa and French sportswear company Le Coq Sportif, respectively.

McLaren’s multi-year deal with Kimoa begins in January and names the company as the official surfwear partner of the team. Kimoa is owned by McLaren driver Fernando Alonso.

As part of the agreement, Kimoa’s branding will feature on McLaren’s cars, as well as the drivers’ overalls and helmets. Its logo will also appear on Alonso’s kit and driver cap.

Zak Brown, executive director of McLaren Technology Group, said: “Through all of my conversations with Fernando over the past year, I’ve seen just how committed he is to making Kimoa a success. He regards this as an ambitious personal project that neatly complements his regular role as a grand prix driver.

“As our new surfwear partner, Kimoa will easily sit alongside other clothing brands that we may look to introduce as we continue to grow our partner portfolio. Today’s announcement will place the brand squarely on the international stage and really help to amplify Kimoa’s global presence over the coming years.”

Renault’s deal with Le Coq Sportif, meanwhile, will run for three years. The company will provide the team with a range of clothing as part of the agreement.

Le Coq Sportif will also receive exposure on the livery of Renault’s cars.

Both deals have been assigned ahead of this weekend’s season-ending grand prix in Abu Dhabi.