France
Carrefour to end major sports sponsorships
French supermarket chain Carrefour has opted to end its sponsorship of the French Football Federation and the Tour de France cycling event from next year.
Coca-Cola continues backing of French Football Federation
The French Football Federation has renewed its partnership with soft drinks company Coca-Cola.
French Football Federation renews with Crédit Agricole
The French Football Federation (FFF) has extended a partnership with national banking group Crédit Agricole.
French Football Federation extends with Brioche Pasquier
The French Football Federation has renewed its sponsorship deal with bakery group Brioche Pasquier.
Strasbourg signs Adidas kit deal
German sportswear manufacturer Adidas has agreed a kit supplier partnership with French Ligue 1 football club RC Strasbourg.
Cofidis extends title sponsorship of cycling team
French financial services company Cofidis has renewed its long-running sponsorship of the Cofidis Solutions Crédits UCI Pro-Continental cycling team.
Drone Racing League renews Allianz partnership
The Drone Racing League has extended its partnership with German financial services company Allianz, along with announcing a new event at the Allianz Riviera stadium in Nice, France.
Pirelli title sponsors F1’s returning French Grand Prix
Italian tyre manufacturer Pirelli has agreed a deal to title sponsor the Formula One motor-racing series’ returning French Grand Prix.
Top 14’s Union Bordeaux Bègles teams up with Canterbury
French Top 14 rugby union club Union Bordeaux Bègles has entered into a partnership with sports apparel company Canterbury.
French Football Federation renews with major partner EDF
The French Football Federation (FFF) has extended its partnership with energy company EDF.
Hewlett Packard Enterprise engaged to aid digital transformation of Ryder Cup
US technology company Hewlett Packard Enterprise has agreed a deal to support this year’s edition of the Ryder Cup golf event.
France’s Women’s World Cup secures first national supporter
Chemicals and advanced materials manufacturer Arkema has agreed a deal to become the first national supporter of next year’s Fifa Women’s World Cup in France.
PSG extends Nivea Men partnership to Brazil
French Ligue 1 football team Paris Saint-Germain has expanded its partnership with personal care brand Nivea Men to cover Brazil, a key market for the club.
Mercedes to promote EQ brand through Formula E
Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.
LCL extends commitment to Tour de France’s yellow jersey
French financial services company LCL has renewed its long-running partnership with the Tour de France, through which it sponsors the cycling race’s iconic yellow jersey.
French Football Federation signs Chinese partner
The French Football Federation has entered into a partnership with Chinese kitchen appliances manufacturer Vatti.
Renault Sport and LaLiga strike innovative partnership
Formula One motor-racing team Renault has entered into a wide-ranging partnership with LaLiga, the organising body of the top two divisions of Spanish club football.
Lille teams up with Waze
French Ligue 1 football club Lille has entered into a partnership with traffic and navigation app Waze.