Canada
Canadian Hockey League expands with paint partner
The Canadian Hockey League, which operates the largest development ice hockey competition in the world, has expanded a partnership with paint and coatings manufacturer Sherwin-Williams.
MLB toasts Evan Williams partnership
Bourbon brand Evan Williams has entered into a partnership with North America’s Major League Baseball.
Canadian Hockey League banks new partnership
Canada-based financial services company CIBC has entered into a partnership with the Canadian Hockey League, which oversees the organisation of the world’s largest development ice hockey competition.
Canadian Paralympic Committee extends with long-term sponsor
Petro-Canada, a subsidiary of energy company Suncor, has renewed its premier partnership with the Canadian Paralympic Committee.
New sponsors sign up for World Cup of Hockey, SAP to take on jersey rights
AutoTrader.ca, EA, Esso/Exon Mobil, Geico, Sonnet, Pizza Pizza and Upper Deck have all been named official partners of the World Cup of Hockey, with software giant SAP set to take on jersey branding rights during the upcoming national team ice hockey tournament.
Canadian Olympic Committee dials up extension with Bell
Canadian telecommunications company Bell has extended its partnership with the Canadian Olympic Committee in a deal that will run through until the 2024 summer Olympic Games.
SeatGeek signs on as MLS ticketing partner
Major League Soccer has entered into a multi-year partnership with mobile-focused ticketing platform SeatGeek.
RBC holes extensions with PGA Tour events
Canadian banking group RBC has extended title sponsorship agreements with the Heritage and Canadian Open PGA Tour golf tournaments.
CFL teams up with DraftKings
Daily fantasy sports gaming operator DraftKings has entered into a partnership with American football competition the Canadian Football League.
Rugby Canada renews with Sun Life ahead of Rio qualifying event
Financial services company Sun Life has renewed its partnership with the Rugby Canada national governing body.
NBA gets its teeth into Shock Doctor partnership
Sports protection and performance brand Shock Doctor has entered into a partnership with North American basketball league the NBA.
Cycling Canada drives forward with Lexus
Japanese automotive manufacturer Lexus has entered into a partnership with the Cycling Canada national governing body.
Manulife extends backing of Canadian LPGA Tour event
Canadian headquartered financial services company Manulife has extended its title sponsorship agreement with the LPGA Classic women’s golf tournament.
MLSE sets target price for Toronto Raptors jersey sponsorship – report
Companies interested in securing advertising space on the playing jerseys of NBA basketball franchise the Toronto Raptors have been set a target price of $4-5m (€3.5m-€4.4m) per season, according to a report.
BMO prioritises Toronto stadium deal over shirt rights
The Bank of Montreal will pay the Canadian sports team and venue operator Maple Leaf Sports & Entertainment an increased fee as naming rights partner to BMO Field, the home stadium of Major League Soccer team Toronto FC.
First batch of partners unveiled for World Cup of Hockey
The National Hockey League and the National Hockey League Players’ Association have unveiled the first set of partners for the 2016 World Cup of Hockey national team ice hockey event.
BMO extends stadium and shirt deals with MLSE, Toronto FC
Canadian financial services group BMO has agreed a long-term extension to its partnership with the Maple Leaf Sports and Entertainment company, under which it will retain its naming rights to the BMO Field stadium and continue as a shirt sponsor of MLSE-owned Major League Soccer franchise Toronto FC.
Tennis Canada serves up Fila partnership
Tennis Canada, the sport’s governing body in the country, has entered into a partnership with Italian sportswear brand Fila.