The Bank of Montreal will pay the Canadian sports team and venue operator Maple Leaf Sports & Entertainment an increased fee as naming rights partner to BMO Field, the home stadium of Major League Soccer team Toronto FC.
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Insurance company Aviva has taken up its option to extend its deal with the Football Association of Ireland and the Irish Rugby Football Union for the naming rights to the Aviva Stadium in Dublin for a further five years.
The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.
Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next week with the goal of “helping to drive its future relevance”.
Udinese has extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele, while fellow Italian Serie A club Torino has signed a new sponsorship deal with…
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