Canada

The Canadian Hockey League (CHL), which oversees the organisation of the world’s largest development ice hockey competitions, has agreed a three-year partnership with heating and cooling products manufacturer Lennox.

Daily fantasy sports operator DraftKings has signed a four-year advertising and promotion deal with Maple Leaf Sports and Entertainment, owner of the Toronto Raptors NBA basketball team and Toronto Maple Leafs NHL ice hockey franchise.

North America’s National Hockey League has agreed a long-term kit deal with sportswear giant Adidas that could allow for teams to display sponsors on their playing jerseys, according to Canadian broadcaster TSN.

Daily fantasy sports company DraftKings has agreed a multi-year partnership with Major League Soccer.

Canadian telecommunications company Shaw Communications has extended its title sponsorship of the Shaw Charity Classic golf tournament on the Champions Tour.

Leather goods manufacturer Roots Canada has reached an agreement to partner the Toronto 2015 Pan American and Parapan American Games multi-sport events.

The Canadian division of insurance giant Aviva has agreed a multi-year partnership with Tennis Canada.

Miller Lite has sealed a multi-year partnership with Major League Baseball to become the competition’s official beer partner in Canada.

Canadian municipal electricity distribution company Toronto Hydro and entertainment firm Cineplex Entertainment have agreed to become official suppliers of the Toronto 2015 Pan Am/Parapan Am Games multi-sport events.

Investment management company Mackenzie Investments has snapped up title sponsorship rights to golf’s PGA Tour Canada circuit.

Brewing company SABMiller has reached a multiyear agreement with the National Basketball Association to make its Miller Genuine Draft (MGD) brand the official beer of NBA Canada.

Canadian telecommunications company Rogers has secured a long-term extension to its title sponsorship of the Rogers Cup tennis tournaments.

American football competition the Canadian Football League has agreed a deal for Shaw Communications to become the first presenting sponsor of its annual Grey Cup showpiece.

Vancouver-headquartered gold producer Goldcorp has struck a deal with the Rugby Canada governing body to become an official sponsor of the country’s national women's 15s and sevens teams.

Canadian communications group Quebecor has secured the naming rights to the new Quebec City Arena for its Videotron cable and wireless business.

Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.