Rugby

Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa

Rugby Australia has extended a naming rights deal with investment platform eToro until the end of 2023

English rugby club Saracens has filled its headline sponsor designation with financial trading company StoneX in a deal brokered by sports marketing agency Pitch International

The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB

England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert

Sports marketing agency CSM Sport & Entertainment has signed a new agreement with sportswear and apparel brand Umbro following the formal launch of its communications offering

Premiership Rugby club Leicester Tigers has signed up tile retail chain Topps Tiles as the club’s new main sponsor in a two-year deal, starting next season.

The English Rugby Football Union (RFU) is searching for a new title sponsor for its Premier 15s women's league after crisp brand Tyrrells said it would not continue in the role

New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition

US insurance group AIG has decided against renewing its sponsorship of New Zealand Rugby when the current deal ends in 2021

Health insurance company Cigna has signed as the official wellness partner of the World Rugby Sevens Series

Rugby Australia has begun its search for a new banking sponsor after multinational HSBC opted not to renew its contract with the national governing body

USA Rugby has struck a deal to make professional services provider EY the the Official Principal Partner of their Men’s and Women’s senior national teams.

English Super League rugby league club Warrington Wolves has entered into a two-year partnership with Irish sportswear manufacturer O’Neills.

HSBC is poised to succeed fellow banking group NatWest as title sponsor of the Six Nations rugby union tournament, according to The Guardian

Persil, the laundry brand owned by consumer goods group Unilever, has agreed a three-year partnership with England Rugby

Wasps has agreed a four-year partnership with ticketing solutions provider AXS which the English Premiership rugby union club says will lead to the introduction of a market-leading platform at its Ricoh…