Rugby
Land Rover continues long-running Lions association for South Africa tour
Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
Rugby Australia extends naming rights agreement with eToro
Rugby Australia has extended a naming rights deal with investment platform eToro until the end of 2023
StoneX fills lead sponsor role at Saracens in Pitch International-brokered deal
English rugby club Saracens has filled its headline sponsor designation with financial trading company StoneX in a deal brokered by sports marketing agency Pitch International
South Africa extends FNB back-of-shirt sponsorship
The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB
England Rugby extends long-term Gilbert association
England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert
CSM Sport & Entertainment wins Umbro contract, launches communications offering
Sports marketing agency CSM Sport & Entertainment has signed a new agreement with sportswear and apparel brand Umbro following the formal launch of its communications offering
Topps Tiles to replace Holland & Barrett on Leicester Tigers shirt front
Premiership Rugby club Leicester Tigers has signed up tile retail chain Topps Tiles as the club’s new main sponsor in a two-year deal, starting next season.
Tyrrells to exit Premier 15s title role after 2020
The English Rugby Football Union (RFU) is searching for a new title sponsor for its Premier 15s women's league after crisp brand Tyrrells said it would not continue in the role
Round-Up: NZ NBL’s streaming service, Singapore GP preparations start, McLaren cuts, and more
New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition
AIG opts out of All Blacks sponsorship renewal
US insurance group AIG has decided against renewing its sponsorship of New Zealand Rugby when the current deal ends in 2021
Cigna signs as official wellness partner of World Rugby Sevens Series
Health insurance company Cigna has signed as the official wellness partner of the World Rugby Sevens Series
HSBC won’t extend Rugby Australia sponsorship beyond 2019
Rugby Australia has begun its search for a new banking sponsor after multinational HSBC opted not to renew its contract with the national governing body
EY becomes USA Rugby’s Official Principal Partner
USA Rugby has struck a deal to make professional services provider EY the the Official Principal Partner of their Men’s and Women’s senior national teams.
Warrington Wolves score new kit partner
English Super League rugby league club Warrington Wolves has entered into a two-year partnership with Irish sportswear manufacturer O’Neills.
HSBC lined up for Six Nations title sponsorship – report
HSBC is poised to succeed fellow banking group NatWest as title sponsor of the Six Nations rugby union tournament, according to The Guardian
England Rugby cleans up with Persil deal
Persil, the laundry brand owned by consumer goods group Unilever, has agreed a three-year partnership with England Rugby
Wasps hail market-leading ticketing partnership
Wasps has agreed a four-year partnership with ticketing solutions provider AXS which the English Premiership rugby union club says will lead to the introduction of a market-leading platform at its Ricoh…