Rugby
EY becomes USA Rugby’s Official Principal Partner
USA Rugby has struck a deal to make professional services provider EY the the Official Principal Partner of their Men’s and Women’s senior national teams.
Warrington Wolves score new kit partner
English Super League rugby league club Warrington Wolves has entered into a two-year partnership with Irish sportswear manufacturer O’Neills.
HSBC lined up for Six Nations title sponsorship – report
HSBC is poised to succeed fellow banking group NatWest as title sponsor of the Six Nations rugby union tournament, according to The Guardian
England Rugby cleans up with Persil deal
Persil, the laundry brand owned by consumer goods group Unilever, has agreed a three-year partnership with England Rugby
Wasps hail market-leading ticketing partnership
Wasps has agreed a four-year partnership with ticketing solutions provider AXS which the English Premiership rugby union club says will lead to the introduction of a market-leading platform at its Ricoh…
Land Rover builds World Rugby ties with fresh deal
British multi-purpose vehicle manufacturer Land Rover has furthered its backing of rugby union by extending its partnership with the World Rugby Awards
Eir Sport steps up Pro14 backing with sponsorship deal
Irish pay-television broadcaster Eir Sport has agreed a deal to become the match official sponsor of the Pro14 rugby union competition for the 2018-19 season
Connacht banks new shirt sponsor
Irish Pro14 rugby union club Connacht has entered into a kit sponsorship deal with the Bank of Ireland
World Rugby engages Turnstile for sponsorship initiative
World Rugby has partnered with sponsorship valuation platform Turnstile to assess commercial packages for upcoming major tournaments
Gillette gets consumer buy-in from Lions Tour promotions
PROJECT DETAILS
Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand
Scarlets point to merits of novel shirt sponsorship model
Welsh Pro14 rugby union club Scarlets has entered into a partnership with Pencnwc Holiday Park, the latest in a slew of brands to sign a shirt sponsorship deal with the Llanelli-based team
HSBC extends backing of rugby sevens
Banking group HSBC has renewed its partnership with World Rugby, through which it will retain title sponsorship rights to the World Rugby Sevens Series
Ulster Rugby extends with kit partner
Irish Pro14 rugby union club Ulster has signed a long-term extension to its kit partnership with sportswear company Kukri.
Worcester Warriors reveal VX3 as new kit partner
English Premiership rugby union team Worcester Warriors has agreed a long-term deal for sportswear company VX3 to become its new official kit partner.
Cardiff Blues and Macron seal kit agreement
The Cardiff Blues Welsh Pro 14 rugby union club has entered into a partnership with Italian sportswear manufacturer Macron.
Six Nations rugby union report, 2018
Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe
Leinster signs up Energia as Donnybrook naming-rights partner
Irish Pro14 rugby union club Leinster has agreed a long-term deal for national electricity and gas supplier Energia to take on naming rights to Donnybrook Stadium.