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MLB toasts Evan Williams partnership

Bourbon brand Evan Williams has entered into a partnership with North America’s Major League Baseball.

The agreement will run until the end of the year and names Evan Williams as an official sponsor of MLB’s season-ending World Series.

As part of the deal, Evans Williams will organise ticket giveaways for this year’s World Series, which runs from October 25 to November 2.

The company will also take on presenting rights to MLB Tonight, a programme that is broadcast on the league’s pay-television service, MLB Network.

Evan Williams will receive brand exposure through digital and traditional media, while a television advert has also been launched to promote the partnership. In addition, co-themed jerseys, hats and baseball bats will be displayed in retail stores nationwide.