Retail
Houston Outlaws Overwatch team hooks up with H-E-B
US grocery store chain H-E-B has signed as a shirt sleeve partner to the Houston Outlaws Overwatch League team
Boots signs landmark deal for women’s football in ‘home nations’ and Ireland
Boots, the UK’s largest pharmacy-led health and beauty retail store chain, has agreed deals with the football associations of England, Scotland, Wales, Northern Ireland and Ireland to sponsor their respective w…
National adds Cubs, Giants to MLB roster
National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants
GameStop to sponsor Dallas Fuel and Envy Gaming
Envy Gaming, which owns the global Team Envy esports franchise and the Dallas Fuel team in the Overwatch League, has secured a sponsorship with leading gaming retailer GameStop
San Francisco Giants team up with Fanatics for retail shops
The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…
AC Milan signs car rental deal with Avis
Italian Serie A club AC Milan has signed a new Official Partner deal with US car rental firm Avis
Enterprise drives on with NHL
US vehicle rental company Enterprise has agreed a five-year extension to its partnership with North American ice hockey league the NHL
Oklahoma City Thunder completes NBA jersey sponsor set with Love’s
Love’s Travel Stops & Country Stores has expanded its partnership with the Oklahoma City Thunder by becoming the NBA basketball team’s jersey sponsor.
European Athletics extends with principal sponsor Spar
Convenience store chain Spar International has signed a multi-year extension to its long-running partnership with European Athletics
Chemist Warehouse extends commitment to NRL
Retail pharmacy chain Chemist Warehouse has extended its partnership with Australia’s National Rugby League.
Lidl strikes early extension to DHB partnership
Supermarket chain Lidl has extended its partnership with the German Handball Association (DHB).
Lidl first partnered with the DHB in 2016 and its deal had been due to conclude in December 2020
Centro Sportivo Alagoano secures new main sponsor for Serie A return
Centro Sportivo Alagoano has signed a new main sponsor ahead of its return to Campeonato Brasileiro Série A, the top division of Brazilian club football.
Aldi extends with Team GB
The British Olympic Association has extended its Team GB partnership with the Aldi supermarket chain for four more years to 2025
Lowe’s secures NFL sponsorship deal ahead of Super Bowl LIII
Ahead of Super Bowl LIII, Lowe's has signed a multi-year deal to become the NFL's official home-improvement retail sponsor – a category that had been vacant since Home Depot ended its partnership a d…
WRC fixes up new partner ahead of season opener
Online car parts retailer Autodoc has signed up as an official partner of motorsport series the World Rally Championship
Suppliers sign up for League of Legends European Championship
Sportswear and footwear retailer Foot Locker, and gaming chair manufacturer DXRacer, have signed up as official suppliers for new-look esports competition the League of Legends European Championship (LEC)
Corinthians add latest shirt sponsor
Campeonato Brasileiro Série A football club Corinthians has signed its second shirt sponsorship deal in the space of a week.
Spar to back Somerset’s T20 Blast campaign
English county cricket club Somerset has agreed a new partnership with convenience store chain Spar