National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants.
National has agreed a five-year deal with the Cubs, running through 2023, and a three-year agreement with the Giants that will end in 2021.
This season, baseball fans will see a National Car Rental sign in the outfield at both Oracle Park and Wrigley Field. As part of its Chicago partnership, National will be the presenting sponsor of ‘Cubs Stolen Bases’ replays. In San Francisco, National’s sponsorship will include signage visible on the Giants’ new batter’s box LED sign.
Off the field, sponsorship elements will be accompanied by multiple digital and social assets. The Cubs partnership includes a takeover of the Cubs Destinations homepage, a unique travel digital content series and a dedicated email to Cubs.com subscribers. The Giants partnership includes a Facebook and Twitter social content series and a dedicated email to Giants.com subscribers.
National will extend special car-rental rates to both organisations – which includes Giants and Cubs players, staff and coaches – as well as access to Emerald Club, its frequent-renter program.
National holds existing MLB club partnerships with the Boston Red Sox, Houston Astros, Kansas City Royals, Los Angeles Angels, New York Mets, St. Louis Cardinals, Texas Rangers and Washington Nationals.