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Aldi extends with Team GB

The British Olympic Association has extended its Team GB partnership with the Aldi supermarket chain for four more years to 2025.

The agreement will see Aldi support Team GB through a third Olympic cycle – Paris 2024, making it one of Team GB’s longest-serving partners.

As the Official Supermarket Partner to Team GB, Aldi will continue to provide produce for Team GB athletes through its ‘Homegrown Heroes’ programme. In the past four years, the supermarket has supported around 700 athletes.

Team GB athletes will also feature in Aldi campaigns for its ‘Everyday Amazing’ and ‘Super 6’ offers, designed to provide fresh, affordable produce to consumers.

To date, the partnership has seen the likes of double Olympic champions Jade Jones, Nicola Adams, Alistair Brownlee and Lizzy Yarnold feature in Aldi campaigns.

Team GB ambassadors have also made ‘Get Set to Eat Fresh’ school visits – a home cooking and healthy eating initiative that has reached over 810,000 young people (aged 5 to 14 years) in the UK.

Team GB ambassadors have opened almost 200 new UK stores since the Team GB partnership began in 2015.

Aldi is the UK’s fifth largest and fastest-growing supermarket with 800 stores and more than 30,000 employees.