English county cricket club Somerset has agreed a new partnership with convenience store chain Spar.
The three-year agreement with Appleby Westward, the regional distribution company servicing Spar stores throughout the south west of England, will see the company become Somerset’s main partner for the T20 Blast competition.
As part of the arrangement the Spar logo will feature prominently on the front of Somerset’s new shirt for the tournament.
Somerset’s commercial sales director, Suzanne Roper, said: “Although Spar is a global brand, the company plays a really important role within each of the local communities in which its stores are based. Whether that be supporting local suppliers or backing local charities, Spar genuinely takes an interest in what is happening at a regional level.
“Throughout our discussions over the last few months it’s been clear that, as an organisation, Spar is really enthusiastic about Somerset cricket and what we are looking to achieve over the next few years.
“I genuinely believe that this partnership will provide the club and the sport with an entirely new level of brand exposure, and we are looking forward to working with Spar on a number of exciting activations throughout the next three years.”