Mineral Water
Ganten Water adds Serbian Fiba World Cup team to international sponsorship roster
BWF teams up with Alps water brand
Barcelona signs Veri deal
Jeep, Lete and Pirelli lead Serie A for sponsorship recognition – research
Perrier refreshes historic Roland-Garros deal
AC Milan renews Official Water deal with ALPS Italia
Orioles partner up with PepsiCo
The Ocean Race targets sustainability with Bluewater deal
Minsk Soft Drink Company partners up with European Games
Buxton Water: London Marathon highlights brand repositioning
Buxton Water is using sponsorship to increase awareness around its brand repositioning as a high quality mineral water, Alberto Kechler, Senior brand manager at Buxton and Nestlé Pure Life told Sports Sponsorship Insider.
Font Vella to sponsor Team Queso, x6tence, Mad Lions, Vodafone Giants
Fina seals global deal with NongFu water brand
Solheim Cup’s sponsor portfolio grows
Vittel refreshes Tour de France deal
Ganten Water adds FIVB to international sponsorship roster
Calcium-rich mineral water brand signs up with Inter
American Express signs on as sponsors commit to Wimbledon
Mineral water brand Evian, banking group HSBC, Lanson Champagne and beer brand Stella Artois have renewed partnerships with Wimbledon, while payment services brand American Express has signed on as a new sponsor of the grand slam tennis tournament.
Celta Vigo signs stadium partner, renews with shirt sponsor
Spanish LaLiga football club Celta Vigo has named financial services company Abanca as its new stadium naming rights partner, while it has also extended its shirt sponsorship deal with Spanish brewery Hijos de Rivera.
Ascot signs trio of sponsor renewals
Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.
Strathmore to support Glasgow 2018 European Championships
The Strathmore water brand has been unveiled as an official partner of the Glasgow 2018 European Championships.
Badminton World Federation signs water partner
The Badminton World Federation has entered into a partnership with ELO Water.
Kings XI Punjab secures new main sponsor
Indian Premier League Twenty20 cricket franchise Kings XI Punjab has named water purification company Kent RO as its new main sponsor.
Bayern partners with Canadian drinks brand
German Bundesliga football club Bayern Munich has entered into a partnership with Canadian drinks brand OXiGEN.
Volvo Ocean Race partners with Bluewater
Water purification company Bluewater has agreed a partnership with the Volvo Ocean Race sailing event.
Stuttgart extends with Ensinger
German mineral water producer Ensinger has renewed its partnership with VfB Stuttgart, which plays in the country’s top-tier Bundesliga club football competition.
Australian Open signs Chinese sponsor
Chinese mineral water firm Ganten has agreed a deal to sponsor the Australian Open grand slam tennis tournament.
Euroleague, Chinese Basketball Association sign water partners
Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Vodavoda, while the Chinese Basketball Association has agreed a sponsorship deal with fellow water brand Jinmailang Liangbaikai.
Milan targets China with new sponsor, Udinese extends with partner
AC Milan has agreed a sponsorship deal with mineral water brand Alpenwater, while fellow Italian Serie A football club Udinese has extended its agreement with Acqua Dolomia.
Strathmore supports World Indoor Athletics Championships
Water brand Strathmore has agreed a deal to sponsor the International Association of Athletics Federations’ 2018 World Indoor Championships, which will take place in the English city of Birmingham.
BWT Aqua backs Swiss Ice Hockey Cup
Water treatment and technology systems manufacturer BWT Aqua has agreed a deal to sponsor the Swiss Ice Hockey Cup.
England and Great Britain Hockey signs water partner
Mineral water producer Harrogate Water has entered into a partnership with England and Great Britain Hockey.
C’estbon backs AFC club competitions
Chinese bottled water brand C’estbon has agreed a deal to sponsor the Asian Football Confederation’s (AFC) club programme.
Liverpool signs Chinese partner
English Premier League football club Liverpool has entered into a partnership with bottled water provider Tibet Water Resources.
Huddersfield scores hat-trick of deals
English Premier League football club Huddersfield Town has agreed a new partnership with UK private aviation company Multiflight and extended deals with physical security solutions provider Burton Safes and independent water supplier Shepley Spring.