Buxton Water is using sponsorship to increase awareness around its brand repositioning as a high quality mineral water, Alberto Kechler, Senior brand manager at Buxton and Nestlé Pure Life told Sports Sponsorship Insider.
Mineral water brand Evian, banking group HSBC, Lanson Champagne and beer brand Stella Artois have renewed partnerships with Wimbledon, while payment services brand American Express has signed on as a new sponsor of the grand slam tennis tournament.
Spanish LaLiga football club Celta Vigo has named financial services company Abanca as its new stadium naming rights partner, while it has also extended its shirt sponsorship deal with Spanish brewery Hijos de Rivera.
Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.
The Strathmore water brand has been unveiled as an official partner of the Glasgow 2018 European Championships.
The Badminton World Federation has entered into a partnership with ELO Water.
Indian Premier League Twenty20 cricket franchise Kings XI Punjab has named water purification company Kent RO as its new main sponsor.
German Bundesliga football club Bayern Munich has entered into a partnership with Canadian drinks brand OXiGEN.
Water purification company Bluewater has agreed a partnership with the Volvo Ocean Race sailing event.
German mineral water producer Ensinger has renewed its partnership with VfB Stuttgart, which plays in the country’s top-tier Bundesliga club football competition.
Chinese mineral water firm Ganten has agreed a deal to sponsor the Australian Open grand slam tennis tournament.
Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Vodavoda, while the Chinese Basketball Association has agreed a sponsorship deal with fellow water brand Jinmailang Liangbaikai.
AC Milan has agreed a sponsorship deal with mineral water brand Alpenwater, while fellow Italian Serie A football club Udinese has extended its agreement with Acqua Dolomia.
Water brand Strathmore has agreed a deal to sponsor the International Association of Athletics Federations’ 2018 World Indoor Championships, which will take place in the English city of Birmingham.
Water treatment and technology systems manufacturer BWT Aqua has agreed a deal to sponsor the Swiss Ice Hockey Cup.
Mineral water producer Harrogate Water has entered into a partnership with England and Great Britain Hockey.
Chinese bottled water brand C’estbon has agreed a deal to sponsor the Asian Football Confederation’s (AFC) club programme.
English Premier League football club Liverpool has entered into a partnership with bottled water provider Tibet Water Resources.
English Premier League football club Huddersfield Town has agreed a new partnership with UK private aviation company Multiflight and extended deals with physical security solutions provider Burton Safes and independent water supplier Shepley Spring.