Mineral Water
Ganten Water adds Serbian Fiba World Cup team to international sponsorship roster
Chinese mineral water brand Ganten Water announced a sponsorship deal with the Basketball Federation of Serbia (KSS) to its growing portfolio of international properties
BWF teams up with Alps water brand
The Badminton World Federation (BWF) has signed a sponsorship deal with mineral water brand Alps
Barcelona signs Veri deal
Spanish LaLiga football club Barcelona has agreed a new partnership with mineral water brand Veri.
The contract becomes active on July 1 and covers the three seasons spanning 2019-20 to 2021-22
Jeep, Lete and Pirelli lead Serie A for sponsorship recognition – research
The sponsors of clubs in Italy’s Serie A with the highest level of recognition among football fans are Jeep, Lete and Pirelli, according to research by Italian consultancy StageUp and research company I…
Perrier refreshes historic Roland-Garros deal
French mineral water brand Perrier has agreed a four-year extension to its longstanding partnership with Roland-Garros, home of the French Open tennis grand slam
AC Milan renews Official Water deal with ALPS Italia
Serie A club AC Milan has renewed its partnership with local bottled water brand ALPS Italia.
Under the multi-year deal, ALPS will retain its designation as the Official Water of AC Milan
Orioles partner up with PepsiCo
Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo
The Ocean Race targets sustainability with Bluewater deal
The Ocean Race sailing event has signed a new partnership with Swedish water company Bluewater.
The deal names Bluewater as the Official Drinking Water Provider of the 2021-22 event
Minsk Soft Drink Company partners up with European Games
The local organising committee for the 2019 European Games has agreed a partnership with the Minsk Soft Drink Company
Font Vella to sponsor Team Queso, x6tence, Mad Lions, Vodafone Giants
Spanish bottled water brand Font Vella has signed a quartet of new partnerships with four Spanish esports teams
Fina seals global deal with NongFu water brand
Fina, the global governing body of aquatic sports, has signed a partnership with Chinese mineral water brand NongFu Spring
Solheim Cup’s sponsor portfolio grows
A further three partners have signed on for the 2019 Solheim Cup, ahead of this year’s edition of the women’s golf showpiece at Gleneagles, Scotland from September 9-15.
Vittel refreshes Tour de France deal
Mineral water brand Vittel has struck a five-year extension to its partnership with ‘Grand Tour’ cycling event the Tour de France.
Ganten Water adds FIVB to international sponsorship roster
Chinese mineral water brand Ganten Water has added a four-year partnership with the International Volleyball Federation (FIVB) to its growing portfolio of international properties.
Calcium-rich mineral water brand signs up with Inter
Italian mineral water Sangemini has signed with Serie A club Inter Milan as its Official Water for the next three seasons
American Express signs on as sponsors commit to Wimbledon
Mineral water brand Evian, banking group HSBC, Lanson Champagne and beer brand Stella Artois have renewed partnerships with Wimbledon, while payment services brand American Express has signed on as a new sponsor of the grand slam tennis tournament.
Celta Vigo signs stadium partner, renews with shirt sponsor
Spanish LaLiga football club Celta Vigo has named financial services company Abanca as its new stadium naming rights partner, while it has also extended its shirt sponsorship deal with Spanish brewery Hijos de Rivera.