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Fina seals global deal with NongFu water brand

Fina, the global governing body of aquatic sports, has signed a partnership with Chinese mineral water brand NongFu Spring.

The deal begins immediately and will run for four years until 2022, covering a series of Fina events.

Under the global partnership, NongFu will sponsor two editions of the Fina World Championships in 2019 and 2021, as well as two editions of the Fina World Swimming Championships (25m) in 2020 and 2022.

The agreement also covers four editions of the Diving World Series and four editions of the Swimming World Cup from 2019 to 2022.

“Our World Championships, as well as our major swimming and diving series will definitely benefit from this new agreement with NongFu Spring which will provide more visibility for our athletes in an important sports market, China,” Fina president Julio Maglione said.

The deal was negotiated by the China Sports Media Co. agency on behalf of Fina.

NongFu Spring has served as a sponsor of several Fina events in the past.