Badminton
Total: Badminton renewal highlights Asian expansion
Vodafone returns to Premier Badminton League
Total: Portfolio aligned with ‘One Ambition’ strategy
France-based oil and gas company Total is looking to secure agreements that support its ‘One Ambition, One Total’ diversification policy, a direction that includes its recent mega-deal with the Confederation of African Football (CAF).
National Badminton League secures first title sponsor
Badminton England, the sport’s organising body in the country, has secured investment platform AJ Bell as the first title sponsor of the National Badminton League (NBL) in the tournament’s second year.
Asia-Pacific coverage key to record BWF deal
The Badminton World Federation (BWF) this month signed its biggest sponsorship deal to date in a multi-property agreement with energy multinational Total driven by the sport’s growing exposure in Asian markets.
GoDaddy recommits to Badminton World Federation
Sponsor signs on for Badminton World Championships
BWF teams up with Royal Selangor
The Badminton World Federation has unveiled pewter manufacturer Royal Selangor as the official trophy partner of the BWF World Tour finals.
Yonex steps up backing of Badminton Association of India
The Badminton Association of India has signed a lucrative extension to its partnership with Japanese sports equipment manufacturer Yonex.
Yonex: Sponsorship strategy of Japan’s leading racquet sports brand
Japanese badminton, golf and tennis brand, Yonex, has renewed its title sponsorship of the All England Badminton Championships for seven years from 2015 to 2021 – a sponsorship that underscores Yonex’s positioning as the number one brand in badminton.
MetLife sets its sights on China with new BWF deal
Financial services provider MetLife is looking to make greater strides in China under its new title sponsorship of the Badminton World Federation (BWF) Superseries, Simon Smith, global marketing and communications executive at MetLife told Sports Sponsorship Insider this month.
Seven Summer Deals
Three deals done, two to go for badminton federation
A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.