Badminton

The Badminton World Federation has agreed a three-year extension to its partnership with internet company GoDaddy

The Badminton World Federation has signed a sponsorship deal with flavoured liquor producer Laymau for its 2018 World Championships, which get underway in Nanjing, China today (Monday)

The Badminton World Federation has unveiled pewter manufacturer Royal Selangor as the official trophy partner of the BWF World Tour finals.

The Badminton Association of India has signed a lucrative extension to its partnership with Japanese sports equipment manufacturer Yonex.

The Badminton World Federation has entered into a partnership with ELO Water.

French oil and gas company Total has expanded its partnership with the Badminton World Federation to include sponsorship of the body’s new and remodelled World Tour.

The Badminton World Federation has today (Monday) named HSBC as the title sponsor of its new and remodelled World Tour, with the banking group committing to the sport through a multi-faceted deal.

Sports betting company 12Bet has agreed a deal to sponsor this year’s Badminton World Championships.

French oil and gas company Total extended its Global Partner deal with the World Badminton Federation (BWF) this year because the Asian market is key to the sales growth of its Total Quartz engine oil...

French oil and gas giant Total has renewed its partnership with the Badminton World Federation, through which it will continue to title sponsor the governing body’s flagship events.