Badminton

The Badminton World Federation has unveiled pewter manufacturer Royal Selangor as the official trophy partner of the BWF World Tour finals.

The Badminton Association of India has signed a lucrative extension to its partnership with Japanese sports equipment manufacturer Yonex.

The Badminton World Federation has entered into a partnership with ELO Water.

French oil and gas company Total has expanded its partnership with the Badminton World Federation to include sponsorship of the body’s new and remodelled World Tour.

The Badminton World Federation has today (Monday) named HSBC as the title sponsor of its new and remodelled World Tour, with the banking group committing to the sport through a multi-faceted deal.

Sports betting company 12Bet has agreed a deal to sponsor this year’s Badminton World Championships.

French oil and gas company Total extended its Global Partner deal with the World Badminton Federation (BWF) this year because the Asian market is key to the sales growth of its Total Quartz engine oil…

French oil and gas giant Total has renewed its partnership with the Badminton World Federation, through which it will continue to title sponsor the governing body’s flagship events.

Japanese sports equipment manufacturer Yonex has entered into a long-term partnership with the Badminton World Federation.

Telecoms company Vodafone has returned as title sponsor of the Premier Badminton League (PBL) in India, after sales agency and pay-television broadcaster Star Sports held out for a year to secure a high-value, multi-year agreement from 2017.

Telecommunications company Vodafone has signed on as title sponsor of the Premier Badminton League franchise competition, which takes place in India.

French oil and gas giant Total has expanded its partnership with the Badminton World Federation to sponsor the season-ending World Superseries Finals, which are held in Dubai.

Online investment provider and stockbroker AJ Bell has extended its title sponsorship of the English National Badminton League team competition.

France-based oil and gas company Total is looking to secure agreements that support its ‘One Ambition, One Total’ diversification policy, a direction that includes its recent mega-deal with the Confederation of African Football (CAF).