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Ganten Water adds Serbian Fiba World Cup team to international sponsorship roster

Chinese mineral water brand Ganten Water announced a sponsorship deal with the Basketball Federation of Serbia (KSS) to its growing portfolio of international properties.

The sponsorship was formalised yesterday by the secretary-general of the Basketball Federation of Serbia, Dejan Tomasevic, and Ganten vice-president Li Xue, and the two exchanged tokens to commemorate the deal, with the players from the Serbian men’s basketball team taking part in drinking challenges involving Ganten’s mineral water products.

The deal will run till the end of 2020, and includes the upcoming Fiba Basketball World Cup in China. Serbia takes on Angola on August 31 in their first group stage game, and their jerseys will sport the Ganten logo.

In the last twelve months, Ganten has also signed deals with the Australian Open tennisSerie A club Juventus and the International Basketball Federation.