HomeNewsNewsDrinks - Mineral WaterTennisFrance

Perrier refreshes historic Roland-Garros deal

French mineral water brand Perrier has agreed a four-year extension to its longstanding partnership with Roland-Garros, home of the French Open tennis grand slam.

Perrier has served as a sponsor of Roland-Garros for the past 41 years, and the new deal will extend this relationship through to 2023.

Under the deal, Perrier has received brand exposure throughout the Roland-Garros site, as well as supplying water to players.

Bernard Giudicelli, president of the French Tennis Federation (FFT), said: “The longevity demonstrates an attachment that goes beyond a mere partnership. It is a tribute and a desire to continue to write with us the history of the Roland-Garros tournament and we are delighted to continue this great adventure together.”

Earlier this month, Roland-Garros agreed a new three-year partnership with Chinese smartphone brand Oppo.

Read this: Oppo becomes first Chinese partner of Roland-Garros, Paris Masters

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France