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Ganten Water adds FIVB to international sponsorship roster

Chinese mineral water brand Ganten Water has added a four-year partnership with the International Volleyball Federation (FIVB) to its growing portfolio of international properties.

Under the deal, Ganten gets branding onsite at all matches during the recently-launched Volleyball Nations League (VNL) and at the FIVB Volleyball Women’s Club World Championship, through 2022. Ganten will also supply and brand an athletes’ bench specifically designed for the VNL.

The agreement includes digital activations of the FIVB’s events as well as dedicated television and marketing campaigns focused on volleyball. These will be shown on Chinese broadcaster CCTV5, China Central Television’s dedicated sports channel.

Commenting on the deal, Ganten chief executive Zhou Jingliang, said: “As a result of vigorous growth in our overseas markets, where the industry recognises Ganten as the first Chinese drinking water factory to be established, we firmly believe that the partnership with the FIVB will continue to elevate Ganten’s reputation internationally.”

Ganten joins the FIVB’s portfolio of international partners, which includes Mikasa, Senoh, Gerflor, DB Schenker and Asics.

In the last twelve months, Ganten has also signed deals with the Australian Open tennisSerie A club Juventus and the International Basketball Federation.