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The Ocean Race targets sustainability with Bluewater deal

The Ocean Race sailing event has signed a new partnership with Swedish water company Bluewater.

The deal names Bluewater as the Official Drinking Water Provider of the 2021-22 event.

Bluewater will leverage the race to engage with fans and promote its anti-single-use plastic bottle messaging.

Race villages will showcase sustainable living solutions, including Bluewater’s water stations which can generate pure water from practically any source.

The Ocean Race will start in Alicante, Spain in the autumn of 2021, finishing in Europe in early summer of 2022 after up to nine stopover ports.

During the 2017-18 Ocean Race, Bluewater supplied unique hydration stations as it served as the official water supplier and environmental partner of the event.