Atléti and its official dental services provider promoted their partnership in 2017-18 with ‘Clench Your Teeth’.
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Marston’s Beer Company has agreed a five-year extension to its sponsorship and supply partnership with Marylebone Cricket Club, the owners of Lord’s Cricket Ground.
Campeonato Brasileiro Série A club Flamengo has signed a new front-of-shorts partnership with Brazilian health insurance firm Benevix.
England Rugby has signed a five-year sponsorship deal with healthcare company Simplyhealth