Healthcare
Above the Waves – Kaiser Permanente & the NBA/Golden State Warriors
In May 2020, healthcare provider Kaiser Permanente leveraged Warriors’ star Klay Thompson’s treatment and rehabilitation after an ACL tear into a documentary about health expertise and personal resilience.
Crucial Catch – CHI Franciscan/Virginia Mason & the Seattle Seahawks
In October 2019, three NFL franchises and their healthcare partners activated their deals under the ‘Crucial Catch to Intercept Cancer’ platform.
VAR Stadium Take-Over – Hans Anders & PSV Eindhoven
Through the 2018-19 season, Dutch optician Hans Anders played on the Eredivisie’s introduction of VAR with a pitchside billboard activation at PSV Eindhoven.
Clench Your Teeth – Dentix & Atlético Madrid
Atléti and its official dental services provider promoted their partnership in 2017-18 with ‘Clench Your Teeth’.
Total Health Forum – Kaiser Permanente & the NBA
Presenting the Total Health Forum with the NBA allowed Kaiser Permanente to integrate its brand with the US healthcare community and amplify that integration via digital/social extensions.
Herbalife makes $1.5m donation to Chinese winter sports training research
Nutrition company Herbalife has made a donation of $1.5m (€1.3
Pitch International brokers Fiat, Cimed, American Airlines deals for Brasil Global Tour
Sports marketing agency Pitch International has brokered three partnership deals for the Brasil Global Tour – the series of international friendlies played by Brazil’s national football team in the run …
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Marston’s retains beer partnership with Lord’s
Marston’s Beer Company has agreed a five-year extension to its sponsorship and supply partnership with Marylebone Cricket Club, the owners of Lord’s Cricket Ground.
Maui Jim, Yabo Sports reflect poles in United’s global partner strategy
Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships.
Flamengo signs new front-of-shorts partnership with Benevix
Campeonato Brasileiro Série A club Flamengo has signed a new front-of-shorts partnership with Brazilian health insurance firm Benevix.
Simplyhealth lends support to England Rugby
England Rugby has signed a five-year sponsorship deal with healthcare company Simplyhealth
West Ham teams up with Soccer Supplement
English Premier League club West Ham United has entered into a partnership with football nutrition specialist Soccer Supplement
Ironman teams up with Avis, Theragun
Triathlon events operator Ironman has agreed new partnerships with car rental firm Avis and percussive massage therapy brand Theragun
Procter & Gamble offers financial support to USWNT in equal pay battle
Procter & Gamble has become the first Official Partner of the United States Soccer Federation to offer public and financial support to the US women's team in their gender discrimination battle with the…
Nottingham Forest signs shirt sponsor deal with UK Meds
English Championship football club Nottingham Forest has named online pharmacy UK Meds as its new back-of-shirt sponsor
Barcelona extends with Assistència Sanitària, bundles indoor sports shirt rights
Barcelona has extended its regional partnership with Spanish private health insurance firm Assistència Sanitària.