Healthcare
Features
Crucial Catch – CHI Franciscan/Virginia Mason & the Seattle Seahawks
In October 2019, three NFL franchises and their healthcare partners activated their deals under the ‘Crucial Catch to Intercept Cancer’ platform.
Clench Your Teeth – Dentix & Atlético Madrid
Atléti and its official dental services provider promoted their partnership in 2017-18 with ‘Clench Your Teeth’.
Total Health Forum – Kaiser Permanente & the NBA
Presenting the Total Health Forum with the NBA allowed Kaiser Permanente to integrate its brand with the US healthcare community and amplify that integration via digital/social extensions.
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.