Healthcare
Latest Features
Crucial Catch – CHI Franciscan/Virginia Mason & the Seattle Seahawks
VAR Stadium Take-Over – Hans Anders & PSV Eindhoven
Clench Your Teeth – Dentix & Atlético Madrid
Total Health Forum – Kaiser Permanente & the NBA
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Herbalife makes $1.5m donation to Chinese winter sports training research
Pitch International brokers Fiat, Cimed, American Airlines deals for Brasil Global Tour
Marston’s retains beer partnership with Lord’s
Flamengo signs new front-of-shorts partnership with Benevix
Features
Maui Jim, Yabo Sports reflect poles in United’s global partner strategy
Barça keeps talking to hit €25m per year Naming Rights target
Randox Health: Five-year strategy based on Grand National
Prudential and RideLondon
Prudential RideLondon was created as a legacy of the 2012 Olympic and Paralympic Games to inspire more people to take up cycling and to generate economic benefit by showcasing London and the nearby county of Surrey to national and international audiences.
IVC deal adds to United’s sponsorship resilience
Nutrition brand IVC signed a multi-year deal in October to become English Premier League club Manchester United’s first Official Chinese Wellness Partner and the fifth regional partner to have signed up or renewed during the 2014-15 season.
Abbott matches rights fee with activation commitment for WMM
Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.
Toshiba Medical Systems: moving from branding to knowledge development
Medical electronics company Toshiba Medical Systems is looking to move away from branded sponsorships towards commercial partnerships, whereby its products are sold to sports teams.
Herbalife: Product authenticity at the forefront of strategy
Active engagement with its products in order to create authenticity and improve the brand’s reputation in sport is the key driver behind nutrition company Herbalife’s sponsorship programme, Brian McKinley, senior director of corporate alliances at Herbalife, told Sports Sponsorship Insider.
Fiba World Cup 2014 to earn over €10m from sponsors
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.