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Through the 2018-19 season, Dutch optician Hans Anders played on the Eredivisie’s introduction of VAR with a pitchside billboard activation at PSV Eindhoven.

Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships. 

French Ligue 1 football club AS Saint-Étienne has signed a new partnership with opticians chain Groupe Afflelou.

The England and Wales Cricket Board has today (Friday) announced banking group NatWest as the title partner of the upcoming Pakistan Test series, while opticians chain Specsavers has been named as the body’s official Test partner in a deal that begins with the summer series against India.

The Rugby Football League, the governing body for rugby league in England, has renewed its partnership with opticians chain Specsavers.

Opticians chain Specsavers has entered into a partnership with the Cricket Australia national governing body.