Opticians
Features
VAR Stadium Take-Over – Hans Anders & PSV Eindhoven
Through the 2018-19 season, Dutch optician Hans Anders played on the Eredivisie’s introduction of VAR with a pitchside billboard activation at PSV Eindhoven.
Maui Jim, Yabo Sports reflect poles in United’s global partner strategy
Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships.
Saint-Étienne teams up with Groupe Afflelou
French Ligue 1 football club AS Saint-Étienne has signed a new partnership with opticians chain Groupe Afflelou.
ECB signs up NatWest, Specsavers as Test partners
The England and Wales Cricket Board has today (Friday) announced banking group NatWest as the title partner of the upcoming Pakistan Test series, while opticians chain Specsavers has been named as the body’s official Test partner in a deal that begins with the summer series against India.
RFL extends Specsavers partnership
The Rugby Football League, the governing body for rugby league in England, has renewed its partnership with opticians chain Specsavers.
Specsavers teams up with Cricket Australia
Opticians chain Specsavers has entered into a partnership with the Cricket Australia national governing body.