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Barcelona extends with Assistència Sanitària, bundles indoor sports shirt rights

Barcelona has extended its regional partnership with Spanish private health insurance firm Assistència Sanitària.

Under the deal, Assistència Sanitària will continue as Barcelona’s Official Medical Partner for another five seasons, until 2023-24.

Under the same deal, Assistència Sanitària will also upgrade its partnerships with all four of Barcelona’s indoor sports properties – its basketball, handball, futsal and roller hockey teams – to Principal Partner level.

From next season, Assistència Sanitària will have front-of-shirt branding at all of Barcelona’s indoor sports properties, and each team will be renamed as ‘Barça’.

Previously, from 2015-16 to 2018-19, Turkish brand Lassa tyres held the team naming rights and front-of-shirt asset at Barcelona’s indoor sports properties, but team naming rights will not be sold while Assistència Sanitària is on the front-of-shirt.

Read this: Barça keeps talking to hit €25m per year Naming Rights target

Across all Barcelona properties, the new deal gives Assistència Sanitària association and image rights, advertising and promotional rights, hospitality rights and other rights at both the Palau Blaugrana indoor arena and the Camp Nou stadium.

Assistència Sanitària has been a Barcelona partner for 15 years. It is the club’s exclusive supplier of medical insurance and has a permanent presence at the Barcelona training centre, the Ciutat Esportiva Joan Gamper.

Barcelona uses the brand’s healthcare centres and the Hospital de Barcelona – a private hospital owned by Assistència Sanitària’s parent company, the Sociedad Cooperativa de Instalaciones Asistenciales Sanitarias (SCIAS).

The Hospital de Barcelona was built exclusively to serve the hospitalisation and emergency needs of Assistència Sanitària-insured persons.