England Rugby has signed a five-year sponsorship deal with healthcare company Simplyhealth.
Under the deal, Simply Health will become the Official Healthcare Partner and Official Lead Partner of RugbySafe, the Rugby Football Union’s overarching player safety and wellbeing programme.
As an Official Partner of England Rugby, Simplyhealth will also benefit from brand exposure on match-days at Twickenham Stadium, beginning with England vs Wales on Sunday.
England Rugby will work with Simplyhealth to explore how their joint expertise can develop and expand RugbySafe to promote health and wellbeing in sport and everyday life.
Simon Kemp, the RFU’s medical services director, said: “Broadening the reach of the RugbySafe suite of products to reduce injury risk and promote health and wellbeing is a key strategic priority for the RFU. We look forward to working in partnership with Simplyhealth on this important area for rugby union.”