In September 2019, Nike created a campaign to drive jersey sales for the first shirt designed specifically for the women’s team by empowering Seville’s female footballers.
After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
In 2019, the FAI and Aviva rejuvenated the ‘Aviva Soccer Sisters’ grassroots girls football programme and promoted it through a campaign that drove a 107% increase in participation.
Electric Ireland’s ‘Game Changers’ women’s grassroots initiative with the Irish Football Association (IFA) in Northern Ireland was a three-year, always on, multi-channel programme with linked advertising campaig…
The National Women's Soccer League (NWSL) is continuing its Women's World Cup boost by extending its partnership with Nike until 2022. Terms were not disclosed
Procter & Gamble has become the first Official Partner of the United States Soccer Federation to offer public and financial support to the US women's team in their gender discrimination battle with the…
The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women's national team's…
Budweiser supported the England Lionesses’ bid to win the 2019 Women’s World Cup with a rallying-cry campaign inspired by Queen Elizabeth I’s speech prior to the defeat of the Spanish Armada.
Commerzbank activated its German women’s national team rights with deliberately provocative creative around the women’s world cup from May to July 2019.
Nutrition bar Luna Bar took action to resolve the disparity in pay between the US women’s team and their male counterparts before the 2019 Women’s World Cup in France.