Swedish state betting firm Svenska Spel, the main sponsor of the Swedish national team, activated its rights around the 2019 Women’s World Cup in France by having the team’s stars call supporters at home.
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Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
AB InBev subsidiary Ambev promoted its Guaraná Antarctica drink in Brazil via an April 2019 campaign leveraging its sponsorship of the Brazilian women’s football team.
In September 2019, Nike created a campaign to drive jersey sales for the first shirt designed specifically for the women’s team by empowering Seville’s female footballers.
After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
In 2019, the FAI and Aviva rejuvenated the ‘Aviva Soccer Sisters’ grassroots girls football programme and promoted it through a campaign that drove a 107% increase in participation.
The National Women's Soccer League expansion team in Louisville, Kentucky, has been officially rebranded as Racing Louisville FC
The National Women's Soccer League expansion team in Louisville, Kentucky, has brought in PNC Bank as its inaugural major commercial partner
Electric Ireland’s ‘Game Changers’ women’s grassroots initiative with the Irish Football Association (IFA) in Northern Ireland was a three-year, always on, multi-channel programme with linked advertising campaig…
The National Women's Soccer League's North Carolina Courage has unveiled fan-engagement platform IQONIQ as its new sleeve sponsor
The National Women's Soccer League's Utah Royals have unveiled Soleil Energy as the team's new primary jersey sponsor
Budweiser supported the England Lionesses’ bid to win the 2019 Women’s World Cup with a rallying-cry campaign inspired by Queen Elizabeth I’s speech prior to the defeat of the Spanish Armada.
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Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic
National Women's Soccer League team Utah Royals have named real estate closing and title insurance company Royal Title as their inaugural back-of-jersey sponsor, in a deal which runs through 2024
The National Women's Hockey League expansion team in Toronto has been officially branded the Toronto Six
Commerzbank activated its German women’s national team rights with deliberately provocative creative around the women’s world cup from May to July 2019.