Women's Football
Gothenburg Final 2021 Activation – Visa (+ Viaplay) and UEFA Women’s Champions League
A collaborative, Nordic multi-media activation programme leveraging the 2021 Women’s Champions League final in Gothenburg by UEFA women’s football partner Visa and Viaplay Group ran from March through May…
Calling All Fans – Svenska Spel & the Swedish Football Association (SvFF)
Swedish state betting firm Svenska Spel, the main sponsor of the Swedish national team, activated its rights around the 2019 Women’s World Cup in France by having the team’s stars call supporters at home.
Round-Up: Cristiano Ronaldo joins Kuaishou, Stars out of Lanka Premier League, Fifa in women’s rights stand, and more
Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
Your Logo Here – AmBev & the Brazilian Football Federation
AB InBev subsidiary Ambev promoted its Guaraná Antarctica drink in Brazil via an April 2019 campaign leveraging its sponsorship of the Brazilian women’s football team.
Sal Al Patio Y Conquistalo – Nike & Sevilla FC Femenino
In September 2019, Nike created a campaign to drive jersey sales for the first shirt designed specifically for the women’s team by empowering Seville’s female footballers.
One Moment (UK) – Visa & Fifa
‘One Moment’, Visa’s UK-focused campaign around the 2019 Fifa Women’s World Cup, was built around market-relevant Team Visa player ambassador stories.
#GoalPower – Boots & The FA, FAW, SFA, IFA and FAI
After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
Aviva Soccer Sisters – Aviva & the Football Association of Ireland
In 2019, the FAI and Aviva rejuvenated the ‘Aviva Soccer Sisters’ grassroots girls football programme and promoted it through a campaign that drove a 107% increase in participation.
NWSL Louisville team rebranded as Racing Louisville FC
The National Women's Soccer League expansion team in Louisville, Kentucky, has been officially rebranded as Racing Louisville FC
NWSL Louisville brings in PNC Bank as inaugural commercial partner
The National Women's Soccer League expansion team in Louisville, Kentucky, has brought in PNC Bank as its inaugural major commercial partner
Game Changers – Electric Ireland & the Irish Football Association
Electric Ireland’s ‘Game Changers’ women’s grassroots initiative with the Irish Football Association (IFA) in Northern Ireland was a three-year, always on, multi-channel programme with linked advertising campaig…
North Carolina Courage brings in IQONIQ as sleeve sponsor
The National Women's Soccer League's North Carolina Courage has unveiled fan-engagement platform IQONIQ as its new sleeve sponsor
Utah Royals bring in Soleil Energy as primary jersey sponsor
The National Women's Soccer League's Utah Royals have unveiled Soleil Energy as the team's new primary jersey sponsor
Heart of a King – Budweiser & the Football Association
Budweiser supported the England Lionesses’ bid to win the 2019 Women’s World Cup with a rallying-cry campaign inspired by Queen Elizabeth I’s speech prior to the defeat of the Spanish Armada.
Round-Up: Sochi F1 double header, Asian golf tour restart, Fifa floats transfer and salary caps, and more
Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic
Utah Royals unveil Royal Title as inaugural back-of-jersey sponsor
National Women's Soccer League team Utah Royals have named real estate closing and title insurance company Royal Title as their inaugural back-of-jersey sponsor, in a deal which runs through 2024
Toronto NWHL expansion team unveils name, logo, and colors
The National Women's Hockey League expansion team in Toronto has been officially branded the Toronto Six
Your Game, Your Beat, Your Bank – Commerzbank & the DFB
Commerzbank activated its German women’s national team rights with deliberately provocative creative around the women’s world cup from May to July 2019.