HomeNewsNewsPharmaceuticalsFootballEngland

Nottingham Forest signs shirt sponsor deal with UK Meds

English Championship football club Nottingham Forest has named online pharmacy UK Meds as its new back-of-shirt sponsor.

UK Meds also becomes Forest’s training wear partner in a deal that will cover the 2019-20 Championship season. Financial terms of the agreement were not disclosed but Forest said the deal represents the biggest in the club’s history for a partnership of this kind.

UK Meds’ logo will feature on the back of all adult replica and first-team shirts, and on all training wear worn by the first team.

Nottingham-based UK Meds will also benefit from brand exposure across Forest’s City Ground stadium via LED advertising boards and static signage.

UK Meds hopes to use the partnership to build nationwide exposure and brand awareness while driving traffic to its website.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.