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Maui Jim, Yabo Sports reflect poles in United’s global partner strategy  

SINGAPORE - JULY 20: Paul Pogba of Manchester United controls the ball under pressure of Samuele Longo of FC Internazionale during the 2019 International Champions Cup match between Manchester United and FC Internazionale at the Singapore National Stadium on July 20, 2019 in Singapore. (Photo by Thananuwat Srirasant/Getty Images)

Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships. 

According to industry sources, Maui Jim will pay between £3m ($3.6m/€3.2m) and £3.5m per year, below the £4.5m to £5m per year demanded from Global Partners during and immediately following the club’s peak years of on-pitch success (see table). 

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