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Latest Analysis
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Austrian gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Major League Soccer taps into youth and ethnic diversity like no other US sport
MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.
Concha y Toro renews United global partnership
Chilean wine producer Concha y Toro has signed its second renewal with English Premier League club Manchester United in a three-year Official Wine Partner deal, from 2016-17 to 2018-19.
Estrella Damm buys into Barça’s Global Partner programme
Catalan beer brand Estrella Damm has almost doubled its fee for the Official Beer rights of LaLiga club Barcelona, as it upgrades to the club’s new Global Partner level from 2018-19 to 2021-22.
Manchester United to promote Malta in new sponsorship deal
Manchester United has signed a three-year sponsorship deal with the Government of Malta and the Malta Tourism Authority that will promote the island nation to the English Premier League club’s global f…
Deliveroo adds PSG to sponsorship portfolio
Food delivery company Deliveroo has entered into a partnership with French Ligue 1 football club Paris Saint-Germain
Real Sociedad reveal new stadium name, shirt sponsorship imminent
La Liga’s Real Sociedad will open its newly renovated, 40,000-capacity stadium – under the new Reale Arena moniker – on Saturday, while the club is close to striking a new shirt sponsorship deal.
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Mainz, Augsburg secure sponsor extensions
Mainz 05 has extended partnerships with financial services firm Sparkasse Mainz and textile management company Mewa, while fellow German Bundesliga football club FC Augsburg has renewed agreements with…
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Austrian gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Major League Soccer taps into youth and ethnic diversity like no other US sport
MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.
American Express buys into Brighton and Hove Albion’s long-term vision
Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.