Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships.
According to industry sources, Maui Jim will pay between £3m ($3.6m/€3.2m) and £3.5m per year, below the £4.5m to £5m per year demanded from Global Partners during and immediately following the club’s peak years of on-pitch success (see table).
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