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MLS teams rise together as jersey sponsorship nets more than $80m in 2019

CINCINNATI, OH - MARCH 17: Mathieu Deplagne #17 and Roland Lamah #7 of FC Cincinnati celebrate after a goal against the Portland Timbers in the second half at Nippert Stadium on March 17, 2019 in Cincinnati, Ohio. FC Cincinnati won its inaugural home match 3-0. (Photo by Joe Robbins/Getty Images)

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Austrian gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …

Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.

MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.  

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.