Sports marketing agency Pitch International has brokered three partnership deals for the Brasil Global Tour – the series of international friendlies played by Brazil’s national football team in the run up to the 2022 World Cup in Qatar.
The deals involve carmaker Fiat, Brazilian pharmaceuticals company Grupo Cimed and airline American Airlines. Fiat and Cimed are already partners of the Brazilian Football Confederation (CBF).
Fiat, Cimed and American Airlines will use their respective partnerships to engage with millions of customers in Brazil and around the world.
According to Pitch International, Brazilian national team matches are watched by over 225m people in Brazil and broadcast to over 170 territories.
Pitch International works exclusively with the CBF for the right to organise, promote and commercialise all Brazil international friendly matches worldwide under the ‘Brasil Global Tour’ name.