Airline Emirates is understood to be in talks with another football property after the company announced it would end its relationship with Fifa at the end of 2014.

Indian Premier League teams, including last year’s champions the Mumbai Indians, accepted last minute, cut price deals to sell out inventory in the run up to the seventh edition of the Twenty20 cricket competition, IPL 7, currently underway.

Singapore Airlines has replaced telecommunications company SingTel as title sponsor of the Formula One Singapore Grand Prix. Singapore Airlines will pay S$10m (€5.8m/$8m) to $15m per year under a deal signed in April.

The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).

Global payment brand MasterCard is in renewal talks for the final Worldwide Partner position at next year’s Rugby World Cup in England, as organisers seek to renew all six top-tier sponsors from the 2…

The Emirates airline continued its big spending on football shirt sponsorships last month, signing off deals with Spanish Liga club Real Madrid, French Ligue 1 side Paris Saint-Germain, and US club New York Cosmos, with a combined value of around €60m ($80m) per season.

Dubai-based airline Emirates agreed a five-year deal, worth at least $30m per year, to become a global partner of Formula One

Dubai-based airline Emirates was announced as Formula One (F1)’s latest global partner this week and Sports Sponsorship Insider caught up with Roger Duthie, Emirates’ head of global sponsorship, days bef…

IN MANY WAYS some airlines are like armies: they carry a country’s flag, take it into new territories and the impression they leave lasts long in the memory around the world.

THE ATP WORLD TOUR, the men’s professional tennis tour, secured a small increase in the value of its official airline sponsorship rights in a deal with Emirates agreed in December.

Dubai-based airline Emirates and English Premier League club Arsenal FC have announced a five-year extension to their shirt partnership until the end of the 2018/2019 season and to the stadium naming rights…

IN MANY WAYS some airlines are like armies: they carry a country’s flag, take it into new territories and the impression they leave lasts long in the memory around the world.

LAST WEEK, Arsenal FC announced a new £150m deal which granted Emirates, the Dubai-based national airline carrier, a five-year extension to their shirt partnership with the club and an extension to the …

CULTURE LOVERS are forever pointing out instances where life imitates art as testimony to the insights that artists can provide. Now, there is evidence that sponsorship has similar predictive powers (only without all the luvvies) as emerging airline sponsors start to dominate in the real world too.

IN LATE SEPTEMBER, the Dubai-based national airline carrier Emirates acquired the exclusive 10-year naming rights to the “Emirates Arena”, a new multi-sports facility in the city of Glasgow, Scotland whi…

FORTUNATELY FOR Sahara Force India they are not relying on Kingfisher Airlines to get them to the Japanese Grand Prix in Suzuka this weekend

RICHARD BRANSON'S company Virgin is more of a private equity investor than it is an old fashioned conglomerate

AS LONDON WENT WILD celebrating Elizabeth II’s 60th year on the throne, Frontiers coughed gently and sought royal permission to ask an awkward question: ‘who was the rights-holder of the Diamond Jubilee?’ The e…

WHEN KOREA'S Pyongchang was bidding for the 2018 Winter Olympics Games, Samsung swung its influence and marketing budgets behind the bid rapidly becoming one of the biggest sponsors in sport