Airlines

Features

IN MANY WAYS some airlines are like armies: they carry a country’s flag, take it into new territories and the impression they leave lasts long in the memory around the world.

THE ATP WORLD TOUR, the men’s professional tennis tour, secured a small increase in the value of its official airline sponsorship rights in a deal with Emirates agreed in December.

Dubai-based airline Emirates and English Premier League club Arsenal FC have announced a five-year extension to their shirt partnership until the end of the 2018/2019 season and to the stadium naming rights…

IN MANY WAYS some airlines are like armies: they carry a country’s flag, take it into new territories and the impression they leave lasts long in the memory around the world.

LAST WEEK, Arsenal FC announced a new £150m deal which granted Emirates, the Dubai-based national airline carrier, a five-year extension to their shirt partnership with the club and an extension to the …

CULTURE LOVERS are forever pointing out instances where life imitates art as testimony to the insights that artists can provide. Now, there is evidence that sponsorship has similar predictive powers (only without all the luvvies) as emerging airline sponsors start to dominate in the real world too.

IN LATE SEPTEMBER, the Dubai-based national airline carrier Emirates acquired the exclusive 10-year naming rights to the “Emirates Arena”, a new multi-sports facility in the city of Glasgow, Scotland whi…

FORTUNATELY FOR Sahara Force India they are not relying on Kingfisher Airlines to get them to the Japanese Grand Prix in Suzuka this weekend

RICHARD BRANSON'S company Virgin is more of a private equity investor than it is an old fashioned conglomerate

AS LONDON WENT WILD celebrating Elizabeth II’s 60th year on the throne, Frontiers coughed gently and sought royal permission to ask an awkward question: ‘who was the rights-holder of the Diamond Jubilee?’ The e…

WHEN KOREA'S Pyongchang was bidding for the 2018 Winter Olympics Games, Samsung swung its influence and marketing budgets behind the bid rapidly becoming one of the biggest sponsors in sport

LAST WEEKEND Manchester City won the English Premier League for the first time, and the club's first league title since the late 1960s – but how will the success benefit the club’s lead sponsor? Uni

LONDON 2012 Tier 1 partner British Airways unveiled the second in a set of special Olympics-inspired planes this week to mark the start of the Torch Relay

THE GAELIC Athletic Association (GAA) has extended its partnership with Etihad Airways, but how does the sponsorship fair on social media platforms?

JETBLUE vs DELTA AIRLINES: Fans flying in to Boston Logan International Airport for tonight’s historic game between the Boston Red Sox and New York Yankees may also be aware of the rivalry between the c…

EMIRATES, new shirt sponsor to IPL team the Deccan Chargers, has a diverse portfolio of sponsorship assets on both domestic and international fronts, but which of its sports interests dominates digital…

A NOD TO the facial hair-friendly San Francisco Giants, the bearded Airbus A320 you see here is Virgin America’s unique take on sponsorship activation.

MANCHESTER CITY vs HARLEQUINS: With Manchester City and Harlequins vying for their respective championships in soccer and rugby union, Etihad Airways can be satisfied that its multi-million dollar investment…

QANTAS AUSTRALIAN GRAND PRIX – 2012 vs 2011: This weekend’s Australian Grand Prix will again be title sponsored by Qantas, the national airline of Australia, which has taken the lead sponsorship role in …