The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland.
Under the deal, Swiss gets exposure through the tournament’s digital channels, rink-board advertising, press conference backdrops and a wide-range of advertising assets.
In addition, the airline has the right to use the official logo and mascot for promotional purposes.
At the Hallenstadion in Zurich and the Lausanne arena, the two respective venues for the tournament, Swiss also receives dedicated exhibition space.
The agreement was brokered by the International Ice Hockey Federation’s exclusive media and marketing partner Infront.
Bruno Marty, Infront senior vice-president for winter sports, said: “Swiss is a globally-recognised brand and with the tournament set to dominate the sporting landscape in Switzerland next year this is a perfect sponsorship match.”
Swiss joins 11 Official Partners on the World Championship roster: AJ Products, Liqui Moly, Nike, Nivea Men, Patron, Pirelli, Raiffeisen Bank, Tissot, Stadler, Tissot and Zurich.
Carmaker Škoda has been the tournament’s Official Main Sponsor and Vehicle Partner for the last 27 years. The current four-year deal runs from 2018 until 2021.
The 2019 IIHF Ice Hockey World Championship, just finished, was hosted by Slovakia.