LaLiga club Sevilla has signed a short-term deal with Spanish low-cost airline Vueling. Vueling will become the club’s Official Airline Partner for Spain until the end of this season.
The partnership went live yesterday at Sevilla’s LaLiga home fixture against Valencia at the Ramon Sánchez-Pizjuán Stadium.
Vueling aims to increase its global brand recognition through LED exposure at the stadium for the remainder of the season.
Sevilla is the second LaLiga club Vueling has partnered with this year. In February, the airline announced a similar short-term deal with Valencia until the end of this season.
Vueling has a focus on Sevilla airport, where it has recently added a fourth aircraft to service Spain’s fourth-largest city.
Sevilla FC has also focused on travel and tourism partnerships in recent years. Earlier this year, the club renewed its long-term partnership with Spanish hotel chain Hoteles Meliá until the end of the 2020 season. Sevilla partnered with Tourism Malaysia in 2015-16 and the Puerto Rico Tourist Board in 2016-17, both as main shirt sponsors.