Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.
Under the deal, the airline will fly Red Devils players across the country for away matches in the Mexican Baseball League – the longest-running professional sport league in Mexico.
Aeroméxico will also use the sponsorship to promote physical activity among its employees.
The Red Devils are owned by Alfredo Harp Helú, a billionaire businessman in banking and telecoms, and a cousin of the world’s fifth-richest man, telecoms magnate Carlos Slim Helú.
This year, the club unveiled the 13,000-capcity Alfredo Harp Helú stadium in Mexico City – the most expensive baseball stadium in Mexico with a price tag of 3.4bn pesos ($175m/€156m).
Aeroméxico joins a 15-stong sponsorship roster at the club (see below) that includes Citi Banamex bank – the bank sold by Harp Helú to Citigroup in 2001 – electronics brand Panasonic and beer brand Michelob Ultra.