Airlines
UFC renews with AirAsia, signs with PokerStars, Motel 6, LiteCoin, Kraft Heinz
The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.
Tokyo 2020 partners Narita International Airport, Japan Airport Terminal
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has signed new partnerships with Narita International Airport Corporation and Japan Airport Terminal
AccorHotels beats rival bidders to major PSG shirt deal
French hotel group AccorHotels beat off strong interest from at least five other brands to win the main shirt rights at Ligue 1 champions Paris Saint-Germain
Thai Airways renews with EFL, league boss announces exit
The English Football League has extended its partnership with Thai Airways for the EFL's five finals, including next Sunday’s Carabao Cup final between Chelsea and Manchester City.
Qatar Airways signs as Official Partner of Golf Australia
Qatari national carrier Qatar Airways has signed as an Official Partner of Golf Australia
Melbourne Rebels sign deals with ICS, Thai Airways
The Melbourne Rebels have extended a kit sponsorship deal with commercial cleaning company ICS Service Solutions, while the Super Rugby club has been forced to defend a controversial new partnership with…
Houston Dynamo signs deal with Turkish Airlines
The Houston Dynamo have signed the first airline partnership in the MLS, in a deal with Turkish Airlines
Valencia signs with low-cost fight partner Vueling
LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling
Emirates is most-recognised Premier League shirt sponsor, survey finds
Arsenal’s shirt deal with Emirates is the most-recognised sponsorship in the Premier League, according to a new report.
Spain enters World Handball Championship with new sponsors
The Spanish Handball Federation (RFEBM) has agreed new sponsorship deals with airline Iberia and Costa de Almería, the coastal municipalities of the province of Andalusia.
Spanish Football Federation lands Iberia deal
The Spanish Football Federation (RFEF) has agreed a new sponsorship deal with airline Iberia
Thai Airways lands A-League’s Wanderers deal
Australian A-League soccer club Western Sydney Wanderers has signed Thai Airways International as a partner for the 2018-19 season
Manchester City’s FFP case could be re-opened, Uefa indicates
European football’s governing body Uefa has said that Financial Fair Play cases could be re-opened in a statement that is thought to address allegations made against English Premier League club Manchester C…
Emirates to cut ties with Paris Saint-Germain – report
Dubai airline Emirates has said it will cut ties with Ligue 1 champions Paris Saint-Germain at the end of the 2018-19 season
Etihad extends with Monumental Sports & Entertainment
Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.
Man City owners paid bulk of Etihad’s sponsorship fee, leaked files show
A new set of leaked documents from Premier League club Manchester City have laid bare the full extent of the club’s financial foul play, sources claim.
Virgin Australia books five more years with Aussie rules league
Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023
Turkish Airlines extends as top-tier sponsor of equestrian showpiece
Turkish Airlines has renewed its sponsorship of CHIO Aachen, an annual equestrian event held in the German city.
The new three-year deal will run until 2020