European rugby union club competition the Pro14 has agreed a sponsorship deal with airline CityJet for its upcoming Final Series.
Italian Serie A football club AS Roma has today (Monday) signed a record shirt sponsorship deal with Qatar Airways.
Singapore Airlines has renewed its title sponsorship of the Singapore leg of the Formula One motor-racing championship.
Japanese airline All Nippon Airways has renewed its title sponsorship of women’s golf major the ANA Inspiration.
Malaysian airline AirAsia has agreed a sponsorship deal with Australia’s leading surfing bodies.
The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.
German Bundesliga football club Borussia Dortmund has entered into a partnership with Thai airline Bangkok Airways.
United Airlines has expanded its partnership with Special Olympics, the movement that seeks to empower athletes with intellectual disabilities, making the association a global relationship.
The PGA Tour golf event in Fort Worth, Texas will be known as the Fort Worth Invitational this year after four companies agreed to support the tournament in the absence of outgoing title sponsor, speciality foods retailer Dean & DeLuca.