Aeroflot signs global partnership with Fiba

Russian carrier airline Aeroflot has signed as a Global Partner of the International Basketball Federation (Fiba) and the Official Airline of the 2019 Basketball World Cup.

Under the deal, Aeroflot has been granted presenting partner rights for the Trophy Tour and the Trophy Ceremony that will occur following the World Cup final in Beijing on September 15.

Other Aeroflot rights at the World Cup will include premium brand visibility on the courts across the eight Chinese host cities where games will be played, as well as presenting the ‘Best Flying Moments’ series, celebrating the most spectacular actions of the competition across Fiba’s official digital channels.

Andrey Panov, deputy chief executive for strategy and marketing at Aeroflot, said: “Since the start of Aeroflot global partnerships, its brand awareness has doubled in key markets.

“We believe that our partnership with Fiba Basketball World Cup 2019 will positively impact on recognition of the Aeroflot brand and further reinforce our position in one of our key markets – China – where this year’s World Cup is taking place. We are also honoured to be the first airline that takes part in the first ever global Fiba Trophy Tour.”

The deal is Aeroflot’s second international sports sponsorship after its partnership with English Premier League football club Manchester United.

It was brokered by Fiba Marketing, the strategic partnership between the federation and the Infront agency.