Turkish Airlines has signed as the Official Airline Partner of Major League Soccer club Toronto FC for one season.
The deal is the airline’s first with a Canadian sports team and is geared towards generating greater brand awareness in the country.
Jeff Deline, chief revenue officer at the club’s ownership group, Maple Leaf Sports & Entertainment, said: “This partnership exemplifies the international reach that Major League Soccer provides our fans from around the world and will help connect them to our team here in Toronto.”
In February, Turkish Airlines signed its first deal in Major League Soccer as the airline partner to Houston Dynamo.
The deal marked the carrier’s first partnership with a major league sports team in the US.