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Emirates extends long-standing Collingwood partnership

AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade.

Emirates and Collingwood have been supporting each other for 20 years, since coming together in 1999. The Emirates logo has featured on the Collingwood jumper across every season since, including grand final campaigns in 2002, 2003, 2010, 2011 and 2018.

The last extension between the two parties, signed in March 2014, took the association through to 2019, and it is now set to run until 2024.

“The partnership between Emirates Airlines and Collingwood is one of the most significant and lasting in Australian sport,” Collingwood president, Eddie McGuire, said.

“At Collingwood we believe in offering a helping hand to those in need, which is why we will never forget the role our friends at Emirates played in helping Collingwood back on to its feet two decades ago.”