HomeNewsNewsAirlinesAustralian Rules FootballAustralia

Emirates extends long-standing Collingwood partnership

AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade.

Emirates and Collingwood have been supporting each other for 20 years, since coming together in 1999. The Emirates logo has featured on the Collingwood jumper across every season since, including grand final campaigns in 2002, 2003, 2010, 2011 and 2018.

The last extension between the two parties, signed in March 2014, took the association through to 2019, and it is now set to run until 2024.

“The partnership between Emirates Airlines and Collingwood is one of the most significant and lasting in Australian sport,” Collingwood president, Eddie McGuire, said.

“At Collingwood we believe in offering a helping hand to those in need, which is why we will never forget the role our friends at Emirates played in helping Collingwood back on to its feet two decades ago.”

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France