Eat Rite Foods, a healthy foods producer, has been revealed as a new partner of the ownership group behind the Buffalo Bills NFL American football franchise and Buffalo Sabres NHL ice hockey team.
The deal with Pegula Sports & Entertainment also covers the group’s Buffalo Beauts National Women’s Hockey League team and the Buffalo Bandits National Lacrosse League outfit.
Eat Rite has secured the ‘Official Meal Prep Partner’ designation and a significant presence at the Bills’ New Era Field, the Sabres’ KeyBank Center and HarborCenter, where the Sabres and Beauts play.
“Promoting all aspects of health and wellness is an important objective of ours,” said Erica Muhleman, Pegula’s executive vice-president of business development. “Eat Rite’s commitment to expanding healthy eating in Western New York matches our vision, and we look forward to working together.”
Eat Rite founders Luke Bright and Mike Del Zoppo added: “We pride ourselves on being a vital part of the Greater Buffalo community and are looking forward to growing our relationship with Pegula Sports & Entertainment as they continue to make huge strides in revitalising our Queen City.”