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FIGC fights negative trend in sponsorship revenues from weak position

Marco Verrati of Italy scores the goal of 2-0 during the 2020 UEFA European Championships group J qualifying match between Italy and Liechtenstein at Ennio Tardini on March 26, 2019 in Parma, Italy. (Claudio Villa/Getty Images)

  • Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
  • Top Partner deals renewed this month with Eni and Tim
  • Rights taken in-house for 2019-2022 cycle after four-year deal with Infront expires
The Federazione Italiana Giuoco Calcio, the Italian football federation, is in the process of agreeing sponsorship deals for the 2019 to 2022 cycle. It is hoping to reverse a trend of declining revenues but is having to do so from a weakened position.

The men’s national team – the FIGC’s most valuable asset – failed to qualify for the 2018 World Cup finals in Russia – the first failure to qualify since 1958 – and currently languishes at 17 in Fifa’s world rankings. Italy also failed to qualify for the final stages of the Nations League tournament, which take place in June.

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