HomeAnalysisAutomobile ManufacturingFootballItaly

FIGC fights negative trend in sponsorship revenues from weak position

Marco Verrati of Italy scores the goal of 2-0 during the 2020 UEFA European Championships group J qualifying match between Italy and Liechtenstein at Ennio Tardini on March 26, 2019 in Parma, Italy. (Claudio Villa/Getty Images)

This content is for subscribers only

Please login with an account that has access - or if you would like more information about a subscription, please contact our sales team on
+44 (0) 20 7265 4100 or clientservices@sportbusiness.com

Most recent

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…