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FIGC fights negative trend in sponsorship revenues from weak position

Marco Verrati of Italy scores the goal of 2-0 during the 2020 UEFA European Championships group J qualifying match between Italy and Liechtenstein at Ennio Tardini on March 26, 2019 in Parma, Italy. (Claudio Villa/Getty Images)

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The Federazione Italiana Giuoco Calcio, the Italian football federation, is in the process of agreeing sponsorship deals for the 2019 to 2022 cycle. It is hoping to reverse a trend of declining revenues but is having to do so from a weakened position.

The men’s national team – the FIGC’s most valuable asset – failed to qualify for the 2018 World Cup finals in Russia – the first failure to qualify since 1958 – and currently languishes at 17 in Fifa’s world rankings. Italy also failed to qualify for the final stages of the Nations League tournament, which take place in June.

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