Agricultural Produce

Football
Agricultural Produce

Expansion Major League Soccer franchise FC Cincinnati has signed a new Official Partner deal with local restaurant chain Skyline Chili
Netball
Sporting Apparel

The England Netball national governing body has signed partnerships with US sportswear company Nike and fruit brand Jaffa
Esports
Agricultural Produce

US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.
Esports
Agricultural Produce

US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.
Basketball
Agricultural Produce

North American basketball league the NBA has agreed a strategic partnership for the Spanish market with fresh fruit producer Fresón de Palos.
American Football
Agricultural Produce

Meat products manufacturer Eckrich has renewed its sponsorship of the College Football Playoff, an annual post-season competition in the US collegiate American football system
Football
Agricultural Produce

French Ligue 1 club Caen has signed up Biostime and Isigny Sainte-Mère as new shirt sponsors.

Athletics
Agricultural Produce

Dairy products manufacturer Müller has upgraded its partnership with British Athletics to cover the British Athletics Championships.

Rugby Union
Agricultural Produce

Light-grain bread brand Molenberg has agreed a partnership with New Zealand Rugby, through which it will become a major sponsor of the women’s national team.

Football
Agricultural Produce

The French Football Federation has renewed its sponsorship deal with bakery group Brioche Pasquier.
 

Hockey
Agricultural Produce

Pulses, grains, seeds and nut brand Merchant Gourmet has agreed a deal to sponsor this year’s Women’s World Cup hockey tournament in London through a partnership with the England & GB Hockey governing body.

Triathlon
Agricultural Produce

The Ironman triathlon series has entered into a partnership with Italian sports nutrition company Enervit.

Athletics
Agricultural Produce

Dairy products manufacturer Müller and convenience store chain Spar have signed on as national partners of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which get underway today (Thursday) in Birmingham, England.

Rugby Union
Agricultural Produce

International rugby union club competition the Pro14 has agreed a sponsorship deal with health food products manufacturer Freshly Chopped for its upcoming Final Series.

Football
Agricultural Produce

Dairy products manufacturer Daisy Brand has agreed a sponsorship deal with the Mexican Football Federation (FMF).

Football
Agricultural Produce

Nutrition company Herbalife has upgraded its partnership with the Western Sydney Wanderers to take kit branding rights with the Australian A-League football club.

Ice Hockey
Agricultural Produce

Yoghurt brand Oikos has agreed a Canada-focused sponsorship deal with the NHL ice hockey league.

Cricket
Agricultural Produce

Australian Big Bash League cricket team the Hobart Hurricanes has named salmon farming company Tassal as a co-major sponsor ahead of the 2017-18 season of the Twenty20 competition.