US fast food chain Burger King has struck its first esports partnership in Spain with local team x6tence.
Under the deal, Burger King will become the new main sponsor of x6tence – Spain’s oldest and most successful esports team.
The fast food chain will get branding on the x6tence jersey and a range of other marketing, promotional and ticketing assets.
Last week, x6tence was one of four Spanish esports teams to sign a partnership deal with Danone-owned water brand Font Vella, alongside Team Queso, Mad Lions, and Vodafone Giants.
x6tence was founded in 2004 and now competes across nine esports disciplines, including Fortnite, Fifa 19, and Counter Strike: Global Offensive.