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Casademont links up with Basket Zaragoza

Meat producer Casademont has penned a deal to sponsor Basket Zaragoza, which competes in the Liga ACB domestic basketball competition in Spain.

The deal will run for four seasons, from 2019-20 to 2022-23.

The Heraldo news website said that the deal, the value of which was undisclosed, will ease financial concerns at the club, which reached the semi-finals of the end-of-season play-offs in the 2018-19 campaign, marking the most successful season in its history.

The report added that due to a lack of commercial interest, Basket Zaragoza has had to rely on the title sponsorship of Tecnyconta, the structural engineering firm controlled by the club’s vice-president, Emilio Garcés, for the past three years.

Casademont was acquired by food and drink producer Grupo Costa in 2017. The Catalan brand previously served as the main sponsor of Liga ACB club Girona from 1999 to 2005.