Everton expands deals with Fratelli Beretta, USM Holdings

English Premier League football club Everton has expanded partnerships with Italian food company Fratelli Beretta and USM Holdings, the holding company for the business interests of Russian billionaire Alisher Usmanov.

Fratelli Beretta becomes Everton’s first official academy partner for the 2019-20 season. The company will benefit from front-of-shirt branding on the club’s academy kits, as well as advertising space within the academy areas of the club’s USM Finch Farm training complex, and at each home match played by the academy.

Fratelli Beretta will also receive increased advertising exposure during Everton home matches at Goodison Park.

USM Holdings first partnered with Everton in January 2017, taking on naming rights to Finch Farm under a five-year deal.

Under the expanded deal, USM Holdings will become Everton’s official matchday presenting partner and receive an increased presence across club channels for companies within its portfolio, including MegaFon and Mail. Ru Group. These two brands will feature on the shirt sleeves of Everton’s first-team training wear.