The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla.
Barilla will return to the Australian Open this year after a successful debut at the tournament in 2018.
As part of the deal, Barilla’s ‘Masters of Pasta’ restaurant will also return to the Vineyard precinct of the Grand Slam Oval.
Twenty-time grand slam winner Roger Federer will also return as Barilla’s Official ‘Masters of Pasta’ Ambassador.
Terry Ryan, managing director of Barilla Australia, said: “We’re excited to be returning to the Australian Open in 2019 to celebrate our continuing partnership with tennis champion Roger Federer.”
For more on Australian Open sponsorship, read our analysis here: ‘AO’s global growth justifies Kia’s 74% fee increase’