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Australian Open extends partnership with Italy’s Barilla

The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla.

Barilla will return to the Australian Open this year after a successful debut at the tournament in 2018.

As part of the deal, Barilla’s ‘Masters of Pasta’ restaurant will also return to the Vineyard precinct of the Grand Slam Oval.

Twenty-time grand slam winner Roger Federer will also return as Barilla’s Official ‘Masters of Pasta’ Ambassador.

Terry Ryan, managing director of Barilla Australia, said: “We’re excited to be returning to the Australian Open in 2019 to celebrate our continuing partnership with tennis champion Roger Federer.”

For more on Australian Open sponsorship, read our analysis here: ‘AO’s global growth justifies Kia’s 74% fee increase’