Marketing

Battle Motors has been named the first-ever official electric commercial truck of the Ultimate Fighting Championship in a multiyear national marketing partnership

Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.

The Sportfive agency has expanded its esports presence by entering into a strategic collaboration with Los Angeles-based gaming agency Bad Moon Talent

Wolverhampton Wanderers has agreed a wide-ranging tie-up with Evil Geniuses through which the English Premier League football club’s owner, Chinese conglomerate Fosun, has acquired a minority stake in t…

Uefa is searching for an external media agency to carry out a range of marketing promotions and services around its competitions and competition-related activities during the 2021-22 to 2023-24 cycle

The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…

The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.

Fifa is offering Visa credit card holders in Qatar access to a special presale of Club World Cup tickets, for the competition that starts on February 4

The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season

Major League Soccer's Houston Dynamo and sister team Houston Dash of the National Women's Soccer League have unveiled a comprehensive brand refresh for the 2021 season

Chime Communications-owned marketing agency CSM has announced that it has entered into a new agreement with global football management agency Football Capital

Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game

The Infront agency has struck an exclusive six-year agreement with the Italian Ice Sports Federation (FISG) covering marketing, sponsorship and digital rights

An esports-focused advertising campaign in Germany from consumer goods company Henkel has been devised by Sportfive, the agency that recently established its global esports unit

Sportfive has named a new management team that will oversee its operations in Germany, led by Hendrik Schiphorst, a long-standing executive at the agency

World Table Tennis, the new commercial arm of the International Table Tennis Federation, has recruited the support of four companies, including 160over90, the marketing services arm of sports and entertainment…

Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the…