Marketing
UFC expands marketing partnership with Battle Motors
Battle Motors has been named the first-ever official electric commercial truck of the Ultimate Fighting Championship in a multiyear national marketing partnership
Excel Sports Management runs Outback Steakhouse college basketball campaign
Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.
Sportfive unveils collaboration with esports player representation agency
The Sportfive agency has expanded its esports presence by entering into a strategic collaboration with Los Angeles-based gaming agency Bad Moon Talent
Wolves unite with Evil Geniuses as owner Fosun takes minority stake
Wolverhampton Wanderers has agreed a wide-ranging tie-up with Evil Geniuses through which the English Premier League football club’s owner, Chinese conglomerate Fosun, has acquired a minority stake in t…
Uefa searching for external media agency for promotional activities
Uefa is searching for an external media agency to carry out a range of marketing promotions and services around its competitions and competition-related activities during the 2021-22 to 2023-24 cycle
Infront makes squash equity investment in long-term PSA commercial deal
The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…
Sportfive to represent LPGA Tour’s Suwannapura
The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
Round-Up: Fifa opens CWC ticket sales, Indonesian Liga 1 decision today, Chinese tennis warns players against travel, and more
Fifa is offering Visa credit card holders in Qatar access to a special presale of Club World Cup tickets, for the competition that starts on February 4
Sportfive extends with Bundesliga’s Arminia Bielefeld until 2028
The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season
Houston Dynamo, Dash unveil comprehensive brand refresh
Major League Soccer's Houston Dynamo and sister team Houston Dash of the National Women's Soccer League have unveiled a comprehensive brand refresh for the 2021 season
CSM agrees tie-up with players agency Football Capital
Chime Communications-owned marketing agency CSM has announced that it has entered into a new agreement with global football management agency Football Capital
EA Sports adds Kaepernick to Madden NFL 21 video game
Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game
Infront signs six-year deal with Italian ice sports federation
The Infront agency has struck an exclusive six-year agreement with the Italian Ice Sports Federation (FISG) covering marketing, sponsorship and digital rights
Sportfive devises esports campaign for Henkel’s got2b
An esports-focused advertising campaign in Germany from consumer goods company Henkel has been devised by Sportfive, the agency that recently established its global esports unit
Schiphorst leads Sportfive’s new management team in Germany
Sportfive has named a new management team that will oversee its operations in Germany, led by Hendrik Schiphorst, a long-standing executive at the agency
Endeavor’s 160over90 among quartet of companies working with WTT
World Table Tennis, the new commercial arm of the International Table Tennis Federation, has recruited the support of four companies, including 160over90, the marketing services arm of sports and entertainment…
AC Milan enters into ‘industry-first’ deal with Roc Nation
Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the…