Sportfive devises esports campaign for Henkel’s got2b

An esports-focused advertising campaign in Germany from consumer goods company Henkel has been devised by Sportfive, the agency that recently established its global esports unit.

Sportfive acted as a consulting and conceptual partner for the #got2ChangeTheGame campaign that promotes Henkel’s got2b hair products brand, with the agency working on the elements including the content production, storyboards and activation.

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