Licensing & Merchandising

The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions

Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker company.

Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.

Chiliz's multi-year expansion of its Socios.com agreement with Atlético Madrid will make the fan tokens more widely available, according to James Murphy, the new chief commercial officer at the blockchain provider.

Animoca Brands-owned digital collectibles company Quidd is back in football after a more than three-year hiatus in which it has learnt to go ‘back to basics’ in the football-related licensing space.

Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).

Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.

G2 Esports, one of the few profitable teams in the gaming industry, has appointed former Logitech G and Dreamhack executive Henning Christiansson to be its new commercial director as it looks to move on from a period of upheaval.

Two months after launching a general tender for sponsorship rights to its women's football properties, Uefa today announced a separate bidding process for prospective apparel and match ball suppliers.

The English Premier League today announced it has acquired a stake in virtual reality software firm Rezzil and agreed a new four-year licensing agreement.

James Ralley, World Rugby’s director of partnerships and brand, has left the organisation to become the commercial director for the St Andrews Links Trust, the body that manages the seven links golf courses at St Andrews in Scotland.

FC Barcelona’s president Joan Laporta has ramped up the pressure on kit supplier Nike to either quit or pay more to the debt-laden LaLiga club.

The National Football League has once again expanded its Global Markets Program, taking the initiative to five new countries in South America, Asia and Africa and opening up commercial opportunities for four more franchises.

SportBusiness understands Castore is positioned to take over all existing Umbro football kit contracts in the UK, with exclusive windows to become each club's kit supplier after their Umbro contracts expire.

World governing body FIFA enjoyed income of $1.17bn (€1.07bn) in 2023, boosted by strong commercial revenues from the Women’s World Cup in Australia and New Zealand.

The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.

Borussia Dortmund has announced a new multi-year agreement with global experiences and merchandising platform Legends to upgrade the German club's e-commerce offering.

All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week