Licensing & Merchandising

Manufactured collectibles company Topps has extended and expanded its deal with Uefa, European football’s governing body, and will now create versions of selected products as non-fungible tokens (NFTs).

Spanish football’s LaLiga has become the latest rights-holder to sign an agreement with  The company becomes LaLiga’s Global Fan Engagement Partner. The foc

The organisers of the Rugby League World Cup 2021 will launch the first-ever official non-fungible token (NFT) marketplace in the history of the sport through a new agreement with NuArca

Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.

Spanish football’s LaLiga has joined the growing trend of sports rights-holders entering the Non-Fungible Token (NFT) market through an agreement with Sorare.

American sporting goods retailer raises full-year sales forecast for second time

Iconic trading card company said it was blindsided by actions of MLB, MLBPA

Creation of new joint venture to end long-running MLB tie with Topps

Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the …

Trading card company raises full-year sales forecast for second time in 2021

Prominent seller of sports trading cards calls charge "defamatory"

Wagner T206 card garners more than $6.6m in auction

Global sports merchandising company Fanatics has closed its latest funding round having attracted $325m (€277m) in new investment, bringing the overall valuation of the retail operator to $18bn.

Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products

Deal to aid creation of physical, digital trading cards and NFTs of student-athletes

The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)

Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani