Licensing & Merchandising
Manufactured collectibles company Topps has extended and expanded its deal with Uefa, European football’s governing body, and will now create versions of selected products as non-fungible tokens (NFTs).
The organisers of the Rugby League World Cup 2021 will launch the first-ever official non-fungible token (NFT) marketplace in the history of the sport through a new agreement with NuArca
Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.
American sporting goods retailer raises full-year sales forecast for second time
Iconic trading card company said it was blindsided by actions of MLB, MLBPA
Creation of new joint venture to end long-running MLB tie with Topps
Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the …
Trading card company raises full-year sales forecast for second time in 2021
Prominent seller of sports trading cards calls charge "defamatory"
Wagner T206 card garners more than $6.6m in auction
Global sports merchandising company Fanatics has closed its latest funding round having attracted $325m (€277m) in new investment, bringing the overall valuation of the retail operator to $18bn.
Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
Deal to aid creation of physical, digital trading cards and NFTs of student-athletes
The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)
Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani